Registering and protecting a trademark involves more than just filing paperwork. Many businesses make costly errors that could lead to rejection, enforcement issues, or even the loss of rights. Here are some of the most...more
7/28/2025
/ Brand ,
Common Law Claims ,
Filing Deadlines ,
Generic Marks ,
Intellectual Property Protection ,
Trademark Act ,
Trademark Application ,
Trademark Infringement ,
Trademark Litigation ,
Trademark Ownership ,
Trademark Registration ,
Trademark Searches ,
Trademarks
Registering a trademark with the U.S. Patent and Trademark Office (USPTO) provides significant legal benefits, including nationwide protection and the presumption of ownership. Federal registration is a smart investment for...more
7/25/2025
/ Brand ,
Federal Trademark Register ,
Goods or Services ,
Intellectual Property Protection ,
Likelihood of Confusion ,
Trademark Act ,
Trademark Application ,
Trademark Enforcement ,
Trademark Litigation ,
Trademark Ownership ,
Trademark Registration ,
Trademarks ,
USPTO
A trademark is a word, phrase, symbol, or design—or a combination of these—that identifies and distinguishes the source of goods or services of one party from those of others. Essentially, a trademark is your brand’s identity...more
7/15/2025
/ Brand ,
Brand Registry ,
Business Assets ,
Corporate Branding ,
Goods or Services ,
Intellectual Property Protection ,
Marketing ,
Trademark Infringement ,
Trademark Registration ,
Trademarks ,
Unfair Competition ,
USPTO
Cybersquatters often exploit brand owners by demanding a large payment for a domain name that is similar to the brand owner’s trademark. Cybersquatters may also seek to profit from rerouting internet traffic intended for the...more
In the context of trademarks, “fair use” is the term given to the use of someone else’s trademark in a way that will not subject the user to liability for infringing the owner’s rights. Fair use is a defense to a claim of...more
4/3/2018
/ Advertising ,
Brand ,
Endorsements ,
Fair Use ,
Goods or Services ,
Likelihood of Confusion ,
Logos ,
Marketing ,
Nominative Fair Use Doctrine ,
Sponsors ,
Trademark Infringement ,
Trademarks