In trademark law, distinctiveness is key. The more distinctive a mark, the stronger its legal protection—and the easier to register and enforce the mark. Trademark law classifies marks along a spectrum of distinctiveness,...more
8/20/2025
/ Acquired Distinctiveness ,
Arbitrary Marks ,
Descriptive Trademarks ,
Fanciful Marks ,
Generic Marks ,
Inherently Distinctive ,
Suggestive Marks ,
Trademark Application ,
Trademark Enforcement ,
Trademark Infringement ,
Trademark Registration ,
Trademarks
The U.S. Supreme Court has ruled that Booking.com B.V., the owner of the hotel-reservation website of the same name, is entitled to register the mark BOOKING.COM with the United States Patent and Trademark Office (“USPTO”)....more
7/13/2020
/ Acquired Distinctiveness ,
Appeals ,
Booking.com ,
Descriptive Trademarks ,
Domain Name Registration ,
Domain Names ,
Generic Marks ,
Lanham Act ,
SCOTUS ,
Trademark Registration ,
Trademarks ,
United States Patent and Trademark Office v Booking.com BV ,
USPTO
Following the recent investment frenzy in crypto-currencies, blockchain technology has seemingly reached mainstream status. Many different uses for this technology have emerged and are disrupting public and private-sector...more
4/17/2018
/ Blockchain ,
Cryptocurrency ,
Descriptive Trademarks ,
Generic Marks ,
Inherently Distinctive ,
Intellectual Property Protection ,
Popular ,
Suggestive Marks ,
Trademark Registration ,
Trademarks ,
USPTO