In trademark law, distinctiveness is key. The more distinctive a mark, the stronger its legal protection—and the easier to register and enforce the mark. Trademark law classifies marks along a spectrum of distinctiveness,...more
8/20/2025
/ Acquired Distinctiveness ,
Arbitrary Marks ,
Descriptive Trademarks ,
Fanciful Marks ,
Generic Marks ,
Inherently Distinctive ,
Suggestive Marks ,
Trademark Application ,
Trademark Enforcement ,
Trademark Infringement ,
Trademark Registration ,
Trademarks
Registering and protecting a trademark involves more than just filing paperwork. Many businesses make costly errors that could lead to rejection, enforcement issues, or even the loss of rights. Here are some of the most...more
7/28/2025
/ Brand ,
Common Law Claims ,
Filing Deadlines ,
Generic Marks ,
Intellectual Property Protection ,
Trademark Act ,
Trademark Application ,
Trademark Infringement ,
Trademark Litigation ,
Trademark Ownership ,
Trademark Registration ,
Trademark Searches ,
Trademarks
The U.S. Supreme Court has ruled that Booking.com B.V., the owner of the hotel-reservation website of the same name, is entitled to register the mark BOOKING.COM with the United States Patent and Trademark Office (“USPTO”)....more
7/13/2020
/ Acquired Distinctiveness ,
Appeals ,
Booking.com ,
Descriptive Trademarks ,
Domain Name Registration ,
Domain Names ,
Generic Marks ,
Lanham Act ,
SCOTUS ,
Trademark Registration ,
Trademarks ,
United States Patent and Trademark Office v Booking.com BV ,
USPTO
Following the recent investment frenzy in crypto-currencies, blockchain technology has seemingly reached mainstream status. Many different uses for this technology have emerged and are disrupting public and private-sector...more
4/17/2018
/ Blockchain ,
Cryptocurrency ,
Descriptive Trademarks ,
Generic Marks ,
Inherently Distinctive ,
Intellectual Property Protection ,
Popular ,
Suggestive Marks ,
Trademark Registration ,
Trademarks ,
USPTO