U.S. trademark rights stop at the border. If your business operates internationally or plans to expand abroad, you need to understand how to protect your trademark rights beyond the United States.
Unlike the U.S., many...more
8/22/2025
/ First-to-File ,
Intellectual Property Protection ,
International Trade ,
International Trademark Protection ,
Madrid Protocol ,
Trademark Application ,
Trademark Enforcement ,
Trademark Examination ,
Trademark Infringement ,
Trademark Registration ,
Trademarks ,
USPTO
Registering a trademark with the U.S. Patent and Trademark Office (USPTO) provides significant legal benefits, including nationwide protection and the presumption of ownership. Federal registration is a smart investment for...more
7/25/2025
/ Brand ,
Federal Trademark Register ,
Goods or Services ,
Intellectual Property Protection ,
Likelihood of Confusion ,
Trademark Act ,
Trademark Application ,
Trademark Enforcement ,
Trademark Litigation ,
Trademark Ownership ,
Trademark Registration ,
Trademarks ,
USPTO
A trademark is a word, phrase, symbol, or design—or a combination of these—that identifies and distinguishes the source of goods or services of one party from those of others. Essentially, a trademark is your brand’s identity...more
7/15/2025
/ Brand ,
Brand Registry ,
Business Assets ,
Corporate Branding ,
Goods or Services ,
Intellectual Property Protection ,
Marketing ,
Trademark Infringement ,
Trademark Registration ,
Trademarks ,
Unfair Competition ,
USPTO
How important is reputation in your line of work? What is it worth? Does it matter that others associate your company with consistently high-quality goods or services? That your company represents a strong value-add...more
The U.S. Supreme Court has ruled that Booking.com B.V., the owner of the hotel-reservation website of the same name, is entitled to register the mark BOOKING.COM with the United States Patent and Trademark Office (“USPTO”)....more
7/13/2020
/ Acquired Distinctiveness ,
Appeals ,
Booking.com ,
Descriptive Trademarks ,
Domain Name Registration ,
Domain Names ,
Generic Marks ,
Lanham Act ,
SCOTUS ,
Trademark Registration ,
Trademarks ,
United States Patent and Trademark Office v Booking.com BV ,
USPTO
A trademark is a word, name, or symbol used to identify and distinguish a seller’s product from those of others. A trademark is part of a company’s brand. It is the embodiment of the company’s reputation. Over time, a...more
9/17/2019
/ Cease and Desist Orders ,
Confusingly Similar ,
Corporate Branding ,
Counterfeiting ,
Cybersquatting ,
Dispute Resolution ,
Domain Names ,
Enhanced Damages ,
Exclusivity ,
Goodwill ,
gTLD ,
Imports ,
Intellectual Property Protection ,
Lanham Act ,
Madrid Protocol ,
Online Platforms ,
Popular ,
Trademark Clearinghouse ,
Trademark Infringement ,
Trademark Registration ,
Trademark Symbols ,
Trademarks ,
UDRP ,
Use in Commerce ,
USPTO
Following the recent investment frenzy in crypto-currencies, blockchain technology has seemingly reached mainstream status. Many different uses for this technology have emerged and are disrupting public and private-sector...more
4/17/2018
/ Blockchain ,
Cryptocurrency ,
Descriptive Trademarks ,
Generic Marks ,
Inherently Distinctive ,
Intellectual Property Protection ,
Popular ,
Suggestive Marks ,
Trademark Registration ,
Trademarks ,
USPTO