Aaron Hendelman

Wilson Sonsini Goodrich & Rosati

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Latest Posts › FTC Endorsement Guidelines

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FTC Issues Final Rule Banning Fake and Misleading Consumer Reviews and Testimonials

On August 14, 2024, the Federal Trade Commission (FTC) issued a final rule that prohibits publishing or trading in fake or misleading consumer reviews and testimonials, or engaging in other related deceptive promotional...more

8/23/2024 / Advertising , Endorsements , Fake Reviews , Federal Trade Commission (FTC) , FTC Endorsement Guidelines , Marketing , Online Endorsements , Online Reviews , Testimonial Statements , Unfair or Deceptive Trade Practices

What's in a Review? The FTC's Updated Endorsement Guides and Proposed New Rule on Consumer Reviews

In late June 2023, the Federal Trade Commission (FTC) announced revised Endorsement Guides to strengthen and clarify guidance for advertisers and address emerging market trends concerning the use of endorsements and...more

7/7/2023 / Advertising , Celebrity Endorsements , Endorsements , Federal Trade Commission (FTC) , FTC Endorsement Guidelines , Influencers , Marketing , Online Endorsements , Social Media , Unfair or Deceptive Trade Practices

Game Over: Popular Multi-Channel Network Settles FTC Complaint for Paid Endorsement Videos

September 8, 2015 On September 2, 2015, the Federal Trade Commission (FTC) announced its first settlement with an online video marketer over an alleged failure to disclose paid endorsements. The FTC settled with Machinima,...more

9/9/2015 / Advertising , Disclosure Requirements , Endorsements , Federal Trade Commission (FTC) , FTC Endorsement Guidelines , Marketing , Microsoft , Settlement

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