The Federal Trade Commission (FTC) appears to be using its ongoing review of current rules and guides to revisit its approach to driving home the message that the relationship between a social media “influencer” and the brand...more
The Federal Trade Commission is trying yet another approach to convey the message that the relationship between a social media “influencer” and the brand he or she is endorsing must be disclosed. This new guidance from FTC...more
With much fanfare, the Federal Trade Commission (FTC) continues to take actions relating to so-called “social media influencers” who allegedly fail to disclose material connections to the products or brands they endorse....more
Commercializing user-Generated Content: Five risk reduction strategies -
We’re in the midst of a seismic shift in how companies interact with user-generated content (UGC).
For years, companies were happy simply to...more
Mixed Messages: Courts Grapple With Emoticons and Emoji -
Emoticon and emoji are ubiquitous in online and mobile communications; according to one study, 74 percent of Americans use emoticons, emoji and similar images...more
Social media is all about innovation, so it is no surprise that social media marketers are always looking for innovative ways—such as courting social media “influencers” and using native advertising—to promote products and...more
5/5/2016
/ Advertising ,
Compliance ,
Endorsements ,
Enforcement Actions ,
Federal Trade Commission (FTC) ,
FTC Act ,
Marketing ,
Native Advertising ,
Popular ,
Section 5 ,
Social Media
Welcome to the newest issue of Socially Aware, our Burton Award winning guide to the law and business of social media. In this edition, we offer tips for a successful—and legal—advertising campaign; we examine a New York...more
3/9/2016
/ Advertising ,
B2C ,
Big Data ,
Digital Goods ,
Discovery ,
Discovery Rule ,
EU ,
Facebook ,
Federal Trade Commission (FTC) ,
Internet Retailers ,
Marketing ,
Mobile Apps ,
Native Advertising ,
Social Media ,
Terms and Conditions ,
User-Generated Content
Welcome to the newest issue of Socially Aware, our Burton Award winning guide to the law and business of social media. In this edition, we present a “grand unifying theory” of today’s leading technologies and the legal...more
7/29/2015
/ Advertising ,
Consumer Bankruptcy ,
Copyright Infringement ,
Creditors ,
Data Collection ,
Data Storage Providers ,
Digital Assets ,
Discovery ,
Electronically Stored Information ,
Evidence ,
Facebook ,
Federal Trade Commission (FTC) ,
Hashtags ,
HBO ,
Live Streaming ,
Marketing ,
Online Reviews ,
Retail Tracking ,
Sanctions ,
Showtime ,
Social Media ,
Spoliation ,
Trademarks ,
Twitter ,
Yelp
In This Issue:
- Good Rep: Social Media Assets in M&A Transactions
- Narrow Vision: Did Anti-Glass Hysteria Contribute to the Demise of Google Glass?
- Forced to Cyber-Spy: Court Rules Parents Can Be Held...more
2/6/2015
/ Business Assets ,
Cloud Computing ,
Contract Negotiations ,
Facebook ,
Federal Trade Commission (FTC) ,
Google ,
Google Glass ,
Intangible Property ,
Minors ,
Social Media ,
Social Networks
The Federal Trade Commission (“FTC”) has once again made good on its promise to enforce against deceptive advertising under Section 5 of the FTC Act, regardless of the media in which the advertising appears: its recently...more
In This Issue:
- European Court of Justice Strengthens the Right to Be Forgotten
- California AG Offers Best Practices for Do Not Track Disclosures; Crucial Compliance Questions Left Unanswered
- Snap...more
7/11/2014
/ Data Protection ,
Do Not Track ,
EU ,
European Court of Justice (ECJ) ,
Federal Trade Commission (FTC) ,
Internet ,
Personally Identifiable Information ,
Privacy Policy ,
Right to Be Forgotten ,
Snapchat ,
Social Media
In This Issue:
- Jerked Around? Did the FTC’s “Jerk.com” Complaint Just Turn API Terms Into Federal Law?
- Which Way Is Aereo Pointing? The Supreme Court Hears Arguments in Public Performance Copyright Case
- The...more
5/22/2014
/ Aereo ,
APIs ,
Copyright ,
Federal Trade Commission (FTC) ,
Internet ,
Internet of Things ,
Internet Service Providers (ISPs) ,
Internet Streaming ,
Investment Adviser ,
Jerk ,
Public Performance Rights ,
SCOTUS ,
Social Media ,
VPPA
In This Issue:
FFIEC Issues Final Guidance on Social Media Usage by Financial Institutions; Uncovering a Line in the Sand: Employee Social Media Use and the NLRA; Website Operators Await Final Guidance Regarding...more