Want to optimize your firm's thought leadership so that AI platforms recognize its value and include your insights in answers to user questions? Chances are you're doing some of this already....more
What we heard back when we asked law firm leaders: What is one skill marketers & BD professionals should consider an absolute necessity when a version of normal returns? ...more
Notes from a fascinating presentation by Heather Morse and Jonathan Fitzgarrald, hosted by the LMA's Bay Area Chapter. The focus: Generational Marketing: Strategies and Tactics for Engagement with Boomers, Gen Xers, and...more