Last week, the Canadian Trademarks Office began issuing “pre-assessment letters” for certain trademark registrations which have never been classified under the Nice Classification system. The Nice Classification system was...more
Licensing trademarks in Canada can be beneficial to a trademark owner when done properly, including providing a potentially powerful source of revenue. However, without careful drafting and management of the license, things...more
Over the past several years, companies across the globe have seen an increasing demand for green and sustainable products and services. This demand has resulted in the rise of “green branding”. Green branding is where a...more
4/13/2023
/ Advertising ,
Corporate Branding ,
Corporate Counsel ,
Environmental Claims ,
Green Guides ,
Green Marketing ,
Greenwashing ,
Marketing ,
Sustainability ,
Trademarks ,
Unfair or Deceptive Trade Practices