Even before the events of the last couple of years, law firms have seen a significant shift in the role and importance of Marketing and Business Development.
The guest joining Passle on this edition of the CMO Series has a...more
Despite being a firm's most valuable asset, best practice around building a legal brand is very much lacking. In this episode of Passle's CMO Series, Alistair Bone is joined by a legal marketer setting the best practises...more
In this episode of Passle's CMO series podcast, Alistair Bone is joined by Kalisha Crawford of Ropers Majeski to discuss the challenges of making data work for your firm.
Despite the importance of data and its availability...more
In this episode of Passle's CMO Series podcast, Alistair Bone is joined by Julie Henson, Chief Client Officer at Taft Stettinius & Hollister LLP as they explore strategies to build more productive client relationships.
Ali...more