Effective law firm leadership hinges on collaboration across all functions. When lawyers, teams, and practices work together, it can be a game-changer for marketing and business development, driving the firm’s growth.
In...more
Every CMO in professional services approaches their role from a unique perspective.
On today’s episode of the CMO Series Podcast, we welcome a guest to discuss an area of focus that we’re yet to explore in detail, and that’s...more
Alumni communities have so much potential to drive success for law firms. The ability to nurture a community of current and future clients is so powerful for firms, and the ability to benefit from a valuable network holds a...more
Success in legal Business Development sometimes happens by accident, but the days when firms could get by without an effective BD strategy are long gone.
Someone who is pushing the envelope when it comes to developing legal...more
Despite being a firm's most valuable asset, best practice around building a legal brand is very much lacking. In this episode of Passle's CMO Series, Alistair Bone is joined by a legal marketer setting the best practises...more
In this episode of Passle's CMO series podcast, Alistair Bone is joined by Kalisha Crawford of Ropers Majeski to discuss the challenges of making data work for your firm.
Despite the importance of data and its availability...more
In this episode of Passle's CMO Series podcast, Alistair Bone is joined by Julie Henson, Chief Client Officer at Taft Stettinius & Hollister LLP as they explore strategies to build more productive client relationships.
Ali...more