Retailers generally appreciate that their brands are among their most valuable assets. But it can be challenging for them to know how current trademark law will affect their selection, registration, and enforcement of those...more
7/10/2019
/ Brand ,
Business Development ,
Cannabidiol (CBD) oil ,
Cannabis Products ,
Commercial Bankruptcy ,
Corporate Branding ,
First Amendment ,
Intellectual Property Protection ,
Lanham Act ,
Licensing Rights ,
Marijuana ,
Marijuana Related Businesses ,
Personal Brands ,
Retail Market ,
Retailers ,
Scandalous/Immoral Marks ,
Trademark Registration ,
Trademarks
Last week, members of the Goulston & Storrs intellectual property practice group joined over 11,000 attendees from around the world for the 141st Annual Meeting of the International Trademark Association(INTA)....more
With the end of the year approaching and the holiday shopping season in full swing, now is an ideal time for brand owners to audit their trademark portfolios. ...more
Counterfeiting has moved beyond high-priced luxury goods to low-cost everyday items. Many of these fake products pose real dangers: face masks with arsenic; phone adapters that can electrocute you; computer chargers that fry...more
11/7/2018
/ Brand ,
Corporate Branding ,
Counterfeiting ,
Digital Marketplace ,
E-Commerce ,
Intellectual Property Protection ,
Internet Retailers ,
Online Platforms ,
Retail Market ,
Risk Management ,
Trademarks ,
Websites
According to recent Nielsen ratings, the most watched TV shows and live TV events top off at around 20 million viewers. In contrast, the most popular personalities on various social media platforms have well over 100 million...more
10/4/2017
/ Advertising ,
Brand ,
Celebrity Endorsements ,
Disclosure Requirements ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Internet Retailers ,
Marketing ,
Online Endorsements ,
Retail Market ,
Social Media ,
Websites