According to recent Nielsen ratings, the most watched TV shows and live TV events top off at around 20 million viewers. In contrast, the most popular personalities on various social media platforms have well over 100 million...more
10/4/2017
/ Advertising ,
Brand ,
Celebrity Endorsements ,
Disclosure Requirements ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Internet Retailers ,
Marketing ,
Online Endorsements ,
Retail Market ,
Social Media ,
Websites
Whether resulting from a planned cyberattack or mere carelessness, data breaches are on the rise. In 2015, 781 data breaches were reported across the United States, with the average breach costing $3.8 million. In 2016, the...more
12/1/2016
/ Cyber Attacks ,
Cyber Incident Reporting ,
Cybersecurity ,
Data Breach ,
Data Protection ,
Data Security ,
Federal Trade Commission (FTC) ,
Gramm-Leach-Blilely Act ,
Hackers ,
Health Insurance Portability and Accountability Act (HIPAA) ,
Personally Identifiable Information ,
Retail Market ,
Retailers
How much trust do you place in celebrities who endorse products on social media platforms such as Instagram, Snapchat, Facebook, Twitter, and YouTube? Do you stop to consider whether they are compensated for their efforts...more
10/20/2016
/ Advertising ,
Celebrity Endorsements ,
Disclosure Requirements ,
Endorsements ,
Facebook ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Hashtags ,
Instagram ,
Internet Marketing ,
Marketing ,
Popular ,
Retail Market ,
Snapchat ,
Social Media ,
Twitter ,
YouTube
As brick-and-mortar retailers face increasing challenges to compete with their online counterparts, a new tool is helping to level the playing field: mobile location analytics. Traditionally, online retailers have had an...more
9/10/2015
/ Analytics ,
Code of Conduct ,
Data Collection ,
Do Not Track ,
Federal Trade Commission (FTC) ,
Mobile Devices ,
Online Platforms ,
Opt-Outs ,
Privacy Concerns ,
Retail Market ,
Retailers ,
Websites ,
Wifi ,
Wireless Devices ,
Wireless Technology