As discussed in an earlier blog post, conflict between retail employers and their employees over the use of social media platforms such as Facebook and Twitter is increasingly common....more
According to recent Nielsen ratings, the most watched TV shows and live TV events top off at around 20 million viewers. In contrast, the most popular personalities on various social media platforms have well over 100 million...more
10/4/2017
/ Advertising ,
Brand ,
Celebrity Endorsements ,
Disclosure Requirements ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Internet Retailers ,
Marketing ,
Online Endorsements ,
Retail Market ,
Social Media ,
Websites
How much trust do you place in celebrities who endorse products on social media platforms such as Instagram, Snapchat, Facebook, Twitter, and YouTube? Do you stop to consider whether they are compensated for their efforts...more
10/20/2016
/ Advertising ,
Celebrity Endorsements ,
Disclosure Requirements ,
Endorsements ,
Facebook ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Hashtags ,
Instagram ,
Internet Marketing ,
Marketing ,
Popular ,
Retail Market ,
Snapchat ,
Social Media ,
Twitter ,
YouTube
With the increase in digital coverage of Fashion Week, from live streams to Snapchat stories and Instagram postings, designers have put what might be considered the most coveted and exclusive ticket in town directly in the...more
The retail industry has been evolving rapidly to keep up with new technology and consumer patterns. While the chief concern previously was about how traditional retailers could prevent the loss of market share to online...more