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Trademark And Brand Protection: Don’t Miss An Opportunity To “Trade Dress” For The Part

Most businesses are familiar with the concept of trademarking a word, logo, or slogan that serves as a unique identifier of their goods or services. After all, those are the markers that first come to mind when you think...more

Trade Secret Protection V. Patent Protection: A Risk-Reward Decision That Can Have Major Implications

There is much confusion in the public about the difference between a trade secret and a patent. Both are associated with innovation, and each constitute a business asset that should be vigorously protected. ...more

Be Careful When Sending Out That Cease And Desist Letter To Protect Your Trademark

It has become an almost perfunctory practice. You catch wind of another business using a confusingly similar name. You then call a lawyer to immediately send out a cease and desist letter. More often than not, this would be...more

Protecting Your Copyright Is Both Easier and Harder Than You Think

One of the ironies in the business world is that the foresight and planning that goes into a creative work is often left behind when it comes to the subsequent protection of these efforts. Copyright protection is a concept...more

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