For small law firms trying to compete in a crowded market, artificial intelligence is no longer a futuristic concept — it’s a practical tool that’s reshaping how legal services are marketed. While AI may once have felt out of...more
Generative AI (GenAI) is no longer a novelty. It’s a strategic asset for firms that know how to use it well. For legal marketers, it presents a powerful way to accelerate content creation, boost efficiency, and spark...more
3/28/2025
/ Artificial Intelligence ,
Automation Systems ,
Business Development ,
Content Marketing ,
Content Strategy ,
Employee Training ,
Law Practice Management ,
Legal Technology ,
Machine Learning ,
Marketing ,
Thought Leadership
Be cautious, be curious, be vigilant, and be brave. Those were the words of the New York State Bar Association’s Task Force on Artificial Intelligence. It is good advice. GenAI is here and lawyers need to understand its...more
8/12/2024
/ Advertising ,
American Bar Association (ABA) ,
Anti-Discrimination Policies ,
Artificial Intelligence ,
Bias ,
Client Representation ,
Compliance ,
Confidentiality Policies ,
Data Security ,
Due Diligence ,
Duty of Candor ,
Legal Ethics ,
Litigation Fees & Costs ,
Machine Learning ,
Oversight Duties ,
Privileged Communication ,
Rules of Professional Conduct ,
Supervision ,
Training
Spoiler alert straight from Google:
“There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people.”
If your law firm’s digital...more
The #FollowFriday Conference is quickly approaching and that has the LISI team thinking of the Key Pillars of #FollowFriday. Taryn Elliott, Director of Client Success + Marketing, Ann Caskey, Legal Content Writer + Editor,...more