When was the last time you thought about how accessible your law firm’s website is? If your answer is “never” or “not recently,” you’re not alone. Many firms focus on aesthetics, SEO, and content but overlook one huge factor:...more
For small law firms trying to compete in a crowded market, artificial intelligence is no longer a futuristic concept — it’s a practical tool that’s reshaping how legal services are marketed. While AI may once have felt out of...more
Generative AI (GenAI) is no longer a novelty. It’s a strategic asset for firms that know how to use it well. For legal marketers, it presents a powerful way to accelerate content creation, boost efficiency, and spark...more
3/28/2025
/ Artificial Intelligence ,
Automation Systems ,
Business Development ,
Content Marketing ,
Content Strategy ,
Employee Training ,
Law Practice Management ,
Legal Technology ,
Machine Learning ,
Marketing ,
Thought Leadership
Spoiler alert straight from Google:
“There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people.”
If your law firm’s digital...more
Choosing a law firm is not all that different to choosing any product or service such as a hotel, plumber, or even a new brand of shoes. When potential clients are looking for a law firm that is a good fit for them, they may...more
Content creation. Websites design and development. SEO. Google Analytics. Social Media. Podcasts. MarTech. We covered a lot this year. As 2022 comes to a close, LISI’s Director of Client Success + Marketing, Taryn Elliott,...more
1/4/2023
/ Advertising ,
Analytics ,
Business Development ,
Content Marketing ,
Content Strategy ,
General Data Protection Regulation (GDPR) ,
Google ,
Legal Ethics ,
Marketing ,
Podcasts ,
Privacy Laws ,
SEO ,
Social Media ,
Website Design ,
Websites
December 12, 2022 | Three Things LISI Livestream Content creation. Websites design and development. SEO. Google Analytics. Social Media. Podcasts. MarTech. We covered a lot this year. ...more