In today’s ecommerce-driven economy, brand owners face a relentless challenge: unauthorized resellers who flood online marketplaces with products that undermine brand value, confuse consumers and compromise quality standards....more
A recent lawsuit in Texas highlights the challenges social media influencers face in protecting their intellectual property. Sydney Nicole Gifford, a well-known influencer, claims that Alyssa Sheil copied her “vibe,” –...more
12/19/2024
/ Advertising ,
Copyright Infringement ,
Influencers ,
Intellectual Property Protection ,
Misappropriation ,
Personal Brands ,
Social Media ,
Tortious Interference ,
Trade Dress ,
Unfair Competition ,
Unfair Trade Practices Act ,
Unjust Enrichment