The last year has seen urgent discussions concerning racism, discrimination, police violence, inequality, and social justice come to the forefront of life in the United States. Corporate America – and its brands – responded...more
4/21/2021
/ Abandonment ,
Black Lives Matter ,
Corporate Branding ,
Corporate Culture ,
First Amendment ,
Free Speech ,
Human Rights ,
Iancu v. Brunetti ,
Intellectual Property Protection ,
Matal v Tam ,
Race Discrimination ,
Race Relations ,
Rebranding ,
Social Media ,
Trademarks ,
USPTO
Consumer-facing companies are increasingly utilizing social media influencers to get their advertising to targeted audiences and to learn how their products are working for real people. This innovative form of advertising is...more
The Federal Trade Commission (FTC) released new guidance regarding influencer marketing. The FTC breaks down the basics of advertising disclosures for social media influencers through a series of do’s and don’t’s as to how,...more
11/21/2019
/ Advertising ,
Brand ,
Celebrity Endorsements ,
Disclosure Requirements ,
Endorsements ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Marketing ,
Online Endorsements ,
Social Media ,
Websites