This article provides an overview of materiality’s important role in false and deceptive advertising law, centered around the role of consumer surveys. It explains the legal requirements for materiality under different...more
8/28/2025
/ Advertising ,
Consumer Protection Laws ,
Deceptive Intent ,
False Advertising ,
Federal Trade Commission (FTC) ,
FTC Act ,
Lanham Act ,
Materiality ,
Misleading Statements ,
NAD ,
Puffery ,
Surveys ,
Unfair Competition ,
Unfair or Deceptive Trade Practices
As savvy plaintiffs and defendants know, the viability of class actions relies on evidence—and surveys are the best way to generate evidence about consumer behaviors or opinions. In class actions, surveys provide evidence to...more
8/20/2025
/ Advertising ,
Class Action ,
Class Certification ,
Consumer Product Companies ,
Consumer Protection Laws ,
Damages ,
Evidence ,
Expert Testimony ,
False Advertising ,
Federal Rules of Civil Procedure ,
Litigation Strategies ,
Surveys ,
Unfair or Deceptive Trade Practices