In this special episode of the CMO Series Podcast, we revisit an incredible session at CMO Series Live in New York this Summer.
Cam Dobinson was joined on stage by Kelly Harbour, Chief Business Development Officer at...more
Marketing in confidential services comes with distinct challenges and requires a strategic approach to establish and sustain trust.
In this episode of the Passle CMO Series Podcast, Cam Dobinson explores these intricacies...more
“Delivering value” is a core talking point for all legal marketers, but how much value are firms delivering in their marketing and BD efforts and how can they ensure each client interaction delivers on that promise of...more
In today's professional services marketing landscape, AI is the hottest topic, leaving many marketers pressured to keep pace with the rapid advancements in their firms' AI strategies.
In this episode of the Passle CMO Series...more
Across the legal industry, firms are seeing the increasing need for a professional and high-performing business development function.
Today, on the CMO Series Podcast, Cam Dobinson is joined by Hugo Peña, Director of...more
Legal business development has its best practices, but every firm is different. An effective approach to BD is one that fits the firm, its people, and its clientele.
Today on the CMO Series Podcast, Cam Dobinson is lucky...more
Increasingly sophisticated CRM systems and data tools mean firms are now able to take a truly data-led approach to their marketing and business development activities. But with more data available than ever before, creating...more