In this special episode of the CMO Series Podcast, we revisit an incredible session at CMO Series Live in New York this Summer.
Cam Dobinson was joined on stage by Kelly Harbour, Chief Business Development Officer at...more
“Delivering value” is a core talking point for all legal marketers, but how much value are firms delivering in their marketing and BD efforts and how can they ensure each client interaction delivers on that promise of...more
Across the legal industry, firms are seeing the increasing need for a professional and high-performing business development function.
Today, on the CMO Series Podcast, Cam Dobinson is joined by Hugo Peña, Director of...more
Legal business development has its best practices, but every firm is different. An effective approach to BD is one that fits the firm, its people, and its clientele.
Today on the CMO Series Podcast, Cam Dobinson is lucky...more
The skills and capabilities that Business Development training delivers are critical to the success of lawyers and their firms, yet every firm takes a slightly different approach to coaching.
To talk about some of the...more