After a very long process, the Federal Trade Commission (FTC or Commission) announced the finalized updates to the Children’s Online Privacy Protection Act (COPPA) Rule. COPPA was last updated nearly 12 years ago, and much...more
2/6/2025
/ Consent ,
Consumer Privacy Rights ,
COPPA ,
Data Privacy ,
Federal Trade Commission (FTC) ,
Final Rules ,
Marketing ,
Online Safety for Children ,
Parental Consent ,
Privacy Laws ,
Targeted Digital Advertising
Could someone please tell my mom that – no – playing three hours of Frogger every day on a hand-me-down Atari did not in fact “melt my brain”? I’m still capable of thoughtful legal analysis, with the help of brilliant...more
On today’s episode of AD Nauseam, Amy, Daniel, and Carolina talk about the latest on COPPA – including the new proposed rule and recent enforcement actions.
Questions & Comments: amudge@bakerlaw.com, dkaufman@bakerlaw.com,...more
What’s Trending? (Privacy a la Mode) -
Notable fashion brands have been engaging in a “trial period” of new technologies as privacy laws and privacy enforcement are trending – for example, exploring integrating branding...more
9/28/2022
/ Augmented Reality ,
Blockchain ,
California Consumer Privacy Act (CCPA) ,
California Privacy Rights Act (CPRA) ,
COPPA ,
Data Protection ,
Fashion Branding ,
Fashion Industry ,
Federal Trade Commission (FTC) ,
Innovative Technology ,
Metaverse ,
Non-Fungible Tokens (NFTs) ,
Popular ,
Privacy Laws ,
Technology ,
Virtual Reality ,
Web Tracking ,
Website Design
Video games have come a long way from the days of Atari’s Pong; today’s games can contain fully immersive worlds complete with brand partnerships. Video game platforms, such as Roblox, which boasts over 100 million active...more
3/7/2022
/ Advertising ,
Advertising to Minors ,
Children's Online Games ,
COPPA ,
Corporate Branding ,
EU ,
European Economic Area (EEA) ,
Federal Trade Commission (FTC) ,
FTC Act ,
Minor Children ,
Video Games
The Children’s Advertising Review Unit (CARU) recently held their “Kidvertising” workshop to discuss the revised CARU Advertising Guidelines, which are set to take effect on January 1, 2022. The workshop tackled several...more
With more children getting online, the Federal Trade Commission (FTC) is not the only stakeholder concerned about reevaluating regulations related to children’s online privacy. Certain members of Congress are also seeking to...more
With physical schools closed indefinitely, classrooms have moved online, either introducing or significantly expanding children’s use of virtual education technology and highlighting certain privacy concerns. Responding to...more
It’s finally here! Halloween, the day every kid dreams of for months....more
How many times have you felt the thrill of buying a lottery ticket? What about the excitement before opening a sealed pack of baseball cards or the curiosity before diving for a mystery prize in a cereal box?...more
We cover children’s privacy and advertising weekly. However, in light of COPPA’s recent 20th anniversary, and in the wake of CARU’s biggest-yet West Coast CARU conference, ADLaw has enlisted CARU super lawyer Katie...more
Imagine you are playing golf, badly, and at the fourth hole a caddy appears out of nowhere with a large box and an offer. In exchange for $20, you can open the box, which may contain high-tech clubs to improve your game,...more
This year brought unprecedented focus on consumer privacy – the rollout of the European Union General Data Protection Regulation (GDPR), the Cambridge Analytica controversy and Congressional hearings, a GDPR-light law coming...more
Every year, especially around the holidays, more and more products that connect to the internet hit the market. For adults, connected home devices that act like personal domestic assistants have become increasingly popular....more
On October 23, the Federal Trade Commission (FTC) released new guidance on how the Children’s Online Privacy Protection Act (COPPA) Rule may apply to audio recordings of children’s voices collected by websites and online...more