Associate Carolina Alonso takes a deeper dive into Artificial Intelligence in the videogame and entertainment industry. Carolina explores how AI is being used as a tool by game developers and what legal points these...more
Artificial Intelligence (AI) has been an integrated feature in videogames and other interactive entertainment for some time. For example, a range of AI, from rudimentary algorithms to sophisticated machine learning...more
Could someone please tell my mom that – no – playing three hours of Frogger every day on a hand-me-down Atari did not in fact “melt my brain”? I’m still capable of thoughtful legal analysis, with the help of brilliant...more
Video games have come a long way from the days of Atari’s Pong; today’s games can contain fully immersive worlds complete with brand partnerships. Video game platforms, such as Roblox, which boasts over 100 million active...more
3/7/2022
/ Advertising ,
Advertising to Minors ,
Children's Online Games ,
COPPA ,
Corporate Branding ,
EU ,
European Economic Area (EEA) ,
Federal Trade Commission (FTC) ,
FTC Act ,
Minor Children ,
Video Games
How many times have you felt the thrill of buying a lottery ticket? What about the excitement before opening a sealed pack of baseball cards or the curiosity before diving for a mystery prize in a cereal box?...more
Imagine you are playing golf, badly, and at the fourth hole a caddy appears out of nowhere with a large box and an offer. In exchange for $20, you can open the box, which may contain high-tech clubs to improve your game,...more