Clients are demanding more from their external legal advisors in terms of their ESG policies. This has had a knock-on effect for legal brands. Firms need to demonstrate that they are more capable, more responsible and most...more
There is a consensus that data can be used more impactfully by legal marketers and BD professionals. The fact that data is important is undisputed, however, the best practice for actually using data day-to-day as part of...more
No two lawyers are the same, yet business development coaching often seems to put lawyers through the same process.
On this episode of the CMO Series, Passle VP, Charles Cousins, is lucky to be joined by Susanne Mandel,...more
The legal industry is becoming more competitive across the board. Growth-minded firms are exploring new geographies, industries and strategies to succeed.
Much of this competition has come from highly capable and...more
In today's competitive market, Business Development is key to a successful career as a lawyer. Anyone striving to become a partner is expected to have a flexible attitude to business and, more importantly, winning it....more
Ambitious marketers are hungry to deliver value and growth for the firms they work for. Those marketers are more influential, and have set new standards for best practice across the industry. In this edition of the CMO...more
Environmental, social and governance considerations are becoming ubiquitous in legal client requirements and RFPs, and firms are increasingly finding their own internal policies under scrutiny during the buying process.
The...more
Business development, despite being key to a successful career as a lawyer, is often misunderstood by the legal profession. In this episode of Passle's CMO Series, Charles Cousins is lucky to be joined by Mark Hunter,...more
In 2020, Forbes Solicitors launched a new cornerstone campaign, the Reinvention and Resilience Top 50. The initiative recognised businesses in the North West of England that had created new ways of generating revenue,...more
In this episode of Passle's CMO Series podcast, Charles Cousins is lucky to be joined by Craig Budner, Global Strategic Growth Partner at K&L Gates to discuss the opportunties for growth in the legal services sector.
During...more