As major infrastructure initiatives like CRM become more essential, many firms find themselves struggling to get projects off the ground. From securing stakeholder buy-in to selecting the right technology and navigating...more
7/22/2025
/ Artificial Intelligence ,
Best Practices ,
Business Development ,
CMOs ,
CRM ,
Legal Operations ,
Legal Technology ,
Marketing ,
Podcasts ,
Strategic Planning ,
Technology
AI and automation are reshaping how professionals engage with their clients and promote their services, but is there any room left for human creativity?
In today’s episode of the CMO Series Podcast, Charles Cousins is...more
In this episode of the CMO Series Podcast, we focus on the evolution of the legal and marketing landscapes and how to successfully use brand identity to drive business development to help firms effectively showcase their...more
The impact of AI in legal marketing and business development is still relatively unknown. While we hear professionals are adopting AI to achieve impressive results, we rarely see examples of successful outputs.
On this...more
Legal marketing is maturing as a profession and is becoming increasingly attractive as a career path. As the profession evolves, more and more legal marketers are trying to find their fit and role within the industry.
On...more
A law firm often brings in a new CMO to overhaul the firm's go-to-market approach. In some cases, the firm has little to no existing marketing function and the new CMO must build a team from the ground up.
On today’s episode...more
The role of marketing in the legal industry is experiencing a series of radical changes. Our guest on this episode of the CMO Series is here to discuss the changing role of the marketing function and what that means for...more