In this episode of the CMO Series Podcast, we focus on the evolution of the legal and marketing landscapes and how to successfully use brand identity to drive business development to help firms effectively showcase their...more
In today’s episode of the CMO Series Podcast, we explored the different ways to drive BD success in any market through building meaningful client relationships, and the range of tools and tactics that can be adapted based on...more
Law firms are an important part of the communities they serve and, as such, should reflect the local culture in their brand and marketing.
In today’s episode of the CMO Series Podcast, Charles Cousins is lucky enough to sit...more
Transitioning from CMO to Board-Level Strategist is a key career shift, expanding responsibilities and influence.
In this episode of the CMO Series Podcast, Charles Cousins welcomes Leor Franks, Chief Business Development &...more
Building a digital presence that meets client expectations and exceeds them while staying within the confines of budget and resources is an intricate art.
On this episode of the CMO Series Podcast, Charles Cousins sits down...more
The Business Development function is becoming more professional and more valued by services firms, but there is still a need to modernize and bring global teams together to develop best practice approaches.
On today’s...more
The path in legal marketing and business development is diverse, and shaped by the size, culture, and ambitions of the firm.
Today on the CMO Series Podcast, Charles Cousins has the privilege of talking to an experienced...more
It’s often challenging to fully illustrate what differentiates a law firm to the market. Being able to articulate the unique value a firm offers is a key element of the role of the CMO.
Today on the CMO Series, Charles...more
Although often considered synonymous with one another, the Marketing and Business Development functions occupy quite different spaces within a law firm. No matter how those functions operate within the firm, there is always a...more
Legal marketing is maturing as a profession and is becoming increasingly attractive as a career path. As the profession evolves, more and more legal marketers are trying to find their fit and role within the industry.
On...more
Law firms increasingly see their brand and digital presence as key to growth. With this demand, there is more pressure on marketing teams to execute successful redesigns and rebrands which often turn into the most complicated...more
The way we consume content has changed and clients have come to expect more personalised, relevant content that is delivered when they need it.
This escalated shift to digital we’ve experienced in recent years presents fresh...more
It’s no secret that the past 25 years have seen the most significant transformation in legal marketing and BD. But the events of recent years have no doubt seen the most monumental step change, from advances in technology to...more
On this episode of the CMO Series, we're lucky to be joined by not one but two of Canada's top legal marketers as we take a look behind the scenes at how they create and implement successful legal marketing...more
The role of marketing in the legal industry is experiencing a series of radical changes. Our guest on this episode of the CMO Series is here to discuss the changing role of the marketing function and what that means for...more
We’re celebrating 50 episodes of the CMO Series podcast with a bumper edition featuring some of the key themes and conversations we’ve had with the world’s top legal Marketing and Business Development leaders over the past...more