In the world of B2B professional services, advertising is frequently one of the least utilized marketing tools. Earlier this year, Thompson Reuters published their "State of Global Legal Marketing & BD" report, revealing that...more
No two lawyers are the same, yet business development coaching often seems to put lawyers through the same process.
On this episode of the CMO Series, Passle VP, Charles Cousins, is lucky to be joined by Susanne Mandel,...more
The legal industry is becoming more competitive across the board. Growth-minded firms are exploring new geographies, industries and strategies to succeed.
Much of this competition has come from highly capable and...more
Ambitious marketers are hungry to deliver value and growth for the firms they work for. Those marketers are more influential, and have set new standards for best practice across the industry. In this edition of the CMO...more