In today’s episode of the CMO Series Podcast, we explore how essential business development is for law firms to build lasting client relationships and how to build a BD-minded firm.
Charles Cousins sits down with Louise...more
Law firms are an important part of the communities they serve and, as such, should reflect the local culture in their brand and marketing.
In today’s episode of the CMO Series Podcast, Charles Cousins is lucky enough to sit...more
Authentic, human-centred stories have long been a staple in B2C marketing, but they’re much less common in the world of professional services. As digital media rises, the fast-paced nature of the media landscape and...more
The impact of AI in legal marketing and business development is still relatively unknown. While we hear professionals are adopting AI to achieve impressive results, we rarely see examples of successful outputs.
On this...more
Lawyers are changing. The next generation of partners have a different set of backgrounds, motivations and criteria for success than those of their predecessors.
Charles Cousins of Passle is lucky to be joined by someone who...more
International expansion has been on the cards for several law firms in recent years, but few firms manage to truly think globally when it comes to their growth efforts.
We're very lucky to explore this topic with Katie...more
Clients are demanding more from their external legal advisors in terms of their ESG policies. This has had a knock-on effect for legal brands. Firms need to demonstrate that they are more capable, more responsible and most...more
No two lawyers are the same, yet business development coaching often seems to put lawyers through the same process.
On this episode of the CMO Series, Passle VP, Charles Cousins, is lucky to be joined by Susanne Mandel,...more
The legal industry is becoming more competitive across the board. Growth-minded firms are exploring new geographies, industries and strategies to succeed.
Much of this competition has come from highly capable and...more
Environmental, social and governance considerations are becoming ubiquitous in legal client requirements and RFPs, and firms are increasingly finding their own internal policies under scrutiny during the buying process.
The...more
In this episode of Passle's CMO Series podcast, Charles Cousins is lucky to be joined by Craig Budner, Global Strategic Growth Partner at K&L Gates to discuss the opportunties for growth in the legal services sector.
During...more