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Julie Mortimer of Mills & Reeve on The Right Way to Kickstart Your CRM Strategy - Passle's CMO Series Podcast EP176 [Audio]

As major infrastructure initiatives like CRM become more essential, many firms find themselves struggling to get projects off the ground. From securing stakeholder buy-in to selecting the right technology and navigating...more

Rachael Schilling of Liskow on the decisions and challenges behind a legal rebrand - Passle's CMO Series [Audio]

Law firms increasingly see their brand and digital presence as key to growth. With this demand, there is more pressure on marketing teams to execute successful redesigns and rebrands which often turn into the most complicated...more

Lisa Azzuolo of Bennett Jones on delivering for today’s clients in a century-old firm - Passle's CMO Series Podcast  [Audio]

It’s no secret that the past 25 years have seen the most significant transformation in legal marketing and BD. But the events of recent years have no doubt seen the most monumental step change, from advances in technology to...more

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