As major infrastructure initiatives like CRM become more essential, many firms find themselves struggling to get projects off the ground. From securing stakeholder buy-in to selecting the right technology and navigating...more
7/22/2025
/ Artificial Intelligence ,
Best Practices ,
Business Development ,
CMOs ,
CRM ,
Legal Operations ,
Legal Technology ,
Marketing ,
Podcasts ,
Strategic Planning ,
Technology
AI and automation are reshaping how professionals engage with their clients and promote their services, but is there any room left for human creativity?
In today’s episode of the CMO Series Podcast, Charles Cousins is...more
In today’s episode of the CMO Series Podcast, we explore how essential business development is for law firms to build lasting client relationships and how to build a BD-minded firm.
Charles Cousins sits down with Louise...more
In this episode of the CMO Series Podcast, we focus on the evolution of the legal and marketing landscapes and how to successfully use brand identity to drive business development to help firms effectively showcase their...more
Law firms are an important part of the communities they serve and, as such, should reflect the local culture in their brand and marketing.
In today’s episode of the CMO Series Podcast, Charles Cousins is lucky enough to sit...more
The path in legal marketing and business development is diverse, and shaped by the size, culture, and ambitions of the firm.
Today on the CMO Series Podcast, Charles Cousins has the privilege of talking to an experienced...more
Rebrands. They can be some of the most exciting and challenging projects a legal marketer can take on.
On today’s episode of the CMO Series, Charles Cousins is lucky to welcome someone who has recently completed a...more
Although often considered synonymous with one another, the Marketing and Business Development functions occupy quite different spaces within a law firm. No matter how those functions operate within the firm, there is always a...more
Legal marketing is maturing as a profession and is becoming increasingly attractive as a career path. As the profession evolves, more and more legal marketers are trying to find their fit and role within the industry.
On...more
A law firm often brings in a new CMO to overhaul the firm's go-to-market approach. In some cases, the firm has little to no existing marketing function and the new CMO must build a team from the ground up.
On today’s episode...more
Law firms increasingly see their brand and digital presence as key to growth. With this demand, there is more pressure on marketing teams to execute successful redesigns and rebrands which often turn into the most complicated...more
The way we consume content has changed and clients have come to expect more personalised, relevant content that is delivered when they need it.
This escalated shift to digital we’ve experienced in recent years presents fresh...more
It’s no secret that the past 25 years have seen the most significant transformation in legal marketing and BD. But the events of recent years have no doubt seen the most monumental step change, from advances in technology to...more