In today’s episode of the CMO Series Podcast, we explore how essential business development is for law firms to build lasting client relationships and how to build a BD-minded firm.
Charles Cousins sits down with Louise...more
In this episode of the CMO Series Podcast, we focus on the evolution of the legal and marketing landscapes and how to successfully use brand identity to drive business development to help firms effectively showcase their...more
In today’s episode of the CMO Series Podcast, we explored the different ways to drive BD success in any market through building meaningful client relationships, and the range of tools and tactics that can be adapted based on...more
Law firms are an important part of the communities they serve and, as such, should reflect the local culture in their brand and marketing.
In today’s episode of the CMO Series Podcast, Charles Cousins is lucky enough to sit...more
Transitioning from CMO to Board-Level Strategist is a key career shift, expanding responsibilities and influence.
In this episode of the CMO Series Podcast, Charles Cousins welcomes Leor Franks, Chief Business Development &...more
In the world of B2B professional services, advertising is frequently one of the least utilized marketing tools. Earlier this year, Thompson Reuters published their "State of Global Legal Marketing & BD" report, revealing that...more
Building a digital presence that meets client expectations and exceeds them while staying within the confines of budget and resources is an intricate art.
On this episode of the CMO Series Podcast, Charles Cousins sits down...more
The Business Development function is becoming more professional and more valued by services firms, but there is still a need to modernize and bring global teams together to develop best practice approaches.
On today’s...more
The path in legal marketing and business development is diverse, and shaped by the size, culture, and ambitions of the firm.
Today on the CMO Series Podcast, Charles Cousins has the privilege of talking to an experienced...more
It’s often challenging to fully illustrate what differentiates a law firm to the market. Being able to articulate the unique value a firm offers is a key element of the role of the CMO.
Today on the CMO Series, Charles...more
On this episode of the CMO Series, we're lucky to be joined by not one but two of Canada's top legal marketers as we take a look behind the scenes at how they create and implement successful legal marketing...more
The role of marketing in the legal industry is experiencing a series of radical changes. Our guest on this episode of the CMO Series is here to discuss the changing role of the marketing function and what that means for...more
We’re celebrating 50 episodes of the CMO Series podcast with a bumper edition featuring some of the key themes and conversations we’ve had with the world’s top legal Marketing and Business Development leaders over the past...more
Lawyers are changing. The next generation of partners have a different set of backgrounds, motivations and criteria for success than those of their predecessors.
Charles Cousins of Passle is lucky to be joined by someone who...more
There is a consensus that data can be used more impactfully by legal marketers and BD professionals. The fact that data is important is undisputed, however, the best practice for actually using data day-to-day as part of...more
Ambitious marketers are hungry to deliver value and growth for the firms they work for. Those marketers are more influential, and have set new standards for best practice across the industry. In this edition of the CMO...more