In today’s episode of the CMO Series Podcast, we explore how essential business development is for law firms to build lasting client relationships and how to build a BD-minded firm.
Charles Cousins sits down with Louise...more
In today’s episode of the CMO Series Podcast, we explored the different ways to drive BD success in any market through building meaningful client relationships, and the range of tools and tactics that can be adapted based on...more
Transitioning from CMO to Board-Level Strategist is a key career shift, expanding responsibilities and influence.
In this episode of the CMO Series Podcast, Charles Cousins welcomes Leor Franks, Chief Business Development &...more
In the world of B2B professional services, advertising is frequently one of the least utilized marketing tools. Earlier this year, Thompson Reuters published their "State of Global Legal Marketing & BD" report, revealing that...more
Building a digital presence that meets client expectations and exceeds them while staying within the confines of budget and resources is an intricate art.
On this episode of the CMO Series Podcast, Charles Cousins sits down...more
Lawyers are changing. The next generation of partners have a different set of backgrounds, motivations and criteria for success than those of their predecessors.
Charles Cousins of Passle is lucky to be joined by someone who...more
Business development, despite being key to a successful career as a lawyer, is often misunderstood by the legal profession. In this episode of Passle's CMO Series, Charles Cousins is lucky to be joined by Mark Hunter,...more