In today’s legal market, mid-size firms are proving they can punch well above their weight, and the secret often lies in bold, strategic marketing leadership. In this episode of the CMO Series Podcast, Charles Cousins speaks...more
AI is transforming the legal industry, yet many firms are missing a trick. While policies and strategies are taking shape, marketing and business development are too often left out of the conversation.
In this episode,...more
As major infrastructure initiatives like CRM become more essential, many firms find themselves struggling to get projects off the ground. From securing stakeholder buy-in to selecting the right technology and navigating...more
7/22/2025
/ Artificial Intelligence ,
Best Practices ,
Business Development ,
CMOs ,
CRM ,
Legal Operations ,
Legal Technology ,
Marketing ,
Podcasts ,
Strategic Planning ,
Technology
In the world of B2B professional services, advertising is frequently one of the least utilized marketing tools. Earlier this year, Thompson Reuters published their "State of Global Legal Marketing & BD" report, revealing that...more
Authentic, human-centred stories have long been a staple in B2C marketing, but they’re much less common in the world of professional services. As digital media rises, the fast-paced nature of the media landscape and...more
It’s often challenging to fully illustrate what differentiates a law firm to the market. Being able to articulate the unique value a firm offers is a key element of the role of the CMO.
Today on the CMO Series, Charles...more