As major infrastructure initiatives like CRM become more essential, many firms find themselves struggling to get projects off the ground. From securing stakeholder buy-in to selecting the right technology and navigating...more
7/22/2025
/ Artificial Intelligence ,
Best Practices ,
Business Development ,
CMOs ,
CRM ,
Legal Operations ,
Legal Technology ,
Marketing ,
Podcasts ,
Strategic Planning ,
Technology
In the world of B2B professional services, advertising is frequently one of the least utilized marketing tools. Earlier this year, Thompson Reuters published their "State of Global Legal Marketing & BD" report, revealing that...more
Authentic, human-centred stories have long been a staple in B2C marketing, but they’re much less common in the world of professional services. As digital media rises, the fast-paced nature of the media landscape and...more
It’s often challenging to fully illustrate what differentiates a law firm to the market. Being able to articulate the unique value a firm offers is a key element of the role of the CMO.
Today on the CMO Series, Charles...more