While CMOs shape the marketing strategy and brand alignment for new programs, Business Development Managers (BDMs) have a unique insight into what will drive success when it comes to rolling them out.
In this CMO Series...more
Effective collaboration within a firm is built on a foundation of teamwork, communication, and trust. But how can a firm create and sustain this kind of culture? At Buchanan Ingersoll & Rooney, a leadership team led by a CEO...more
A professional services firm's website is more than just a brochure; it's the storefront for showcasing the expertise and credibility of its professionals.
In Episode 4 of the CMO Series Digital Masterclass, we dive deep...more
Welcome to Episode 3 of the CMO Series Digital Masterclass where we explore the best strategies from professional services marketers for building a world-class digital presence.
Our latest research found that legal...more
Welcome to Episode 2 of the CMO Series Digital Masterclass. Today, we’ll explore how thought leadership can transform your firm’s online brand.
We’ve curated top digital insights from our CMO Series Podcast - links to the...more
Welcome to the CMO Series Digital Masterclass, an exciting new sub-series of the CMO Series Podcast. This masterclass is designed to help professional services marketers build world-class digital platforms that enhance their...more
In this special edition of the CMO Series Podcast, Natasha Sandamas, Events Marketing Manager, joins the series to reflect on Passle’s first Stateside CMO Series Live event, which took place in New York City in June....more
This year we’re celebrating International Women’s Day by shining a light on the experiences of incredible women across the industry. In this second installment of Inspiring Inclusion, we uncover the personal stories of our...more
To celebrate Women’s History Month and International Women’s Day 2024, we invite you to join us as we talk with marketing and business development leaders from the world’s best law and professional service firms.
This...more
The Diversity, Equity, and Inclusion landscape is ever-changing, but there is one critical aspect that is often overlooked - accessibility.
On this episode of CMO Series REPRESENTS, we are honoured to speak with Tim Dixon,...more
On our recent CMO Series Webinar, Will Eke was delighted to be joined by Michael Rynowecer, Founder and President of The BTI Consulting Group, to delve into their insights on CMO mobility and the opportunities for law firms...more
Legal business development has its best practices, but every firm is different. An effective approach to BD is one that fits the firm, its people, and its clientele.
Today on the CMO Series Podcast, Cam Dobinson is lucky...more
In the latest episode of the CMO Series REPRESENTS podcast, we delve into the critical mission of creating a safe and supportive environment for nurturing talent, a top priority for many firms. However, the task of devising...more
In the changing landscape of legal marketing and business development, the importance of a growth mindset cannot be overstated.
This episode of the CMO Series Podcast brings you a conversation with Emily Rogers, Chief...more
On this special episode of the CMO Series Podcast, we hear from Mikkel Keller Stubkjær, Head of Development at Novicell UK, who joined our recent CMO Series Webinar to uncover the world of composable architecture and the...more
In this episode of the CMO Series Podcast, we dive into what it takes to deliver a successful research project; sharing top tips for professional services marketers.
Simon Hayhurst, Director of Hayhurst Consultancy, a B2B...more
Welcome to a milestone episode of the CMO Series Podcast. We're pulling out all the stops to celebrate our 100th episode by taking a look back at our favourite moments as well as a sneak peek into the future of professional...more
Our celebration of leading women in professional services marketing continues on this week’s episode of CMO Series REPRESENTS where we explore the power of networks and why building and sustaining strong relationships with...more
Celebrating leading female voices during Women’s History Month and beyond, we caught up with a brilliant group of women in professional services marketing and business development to hear how they have built successful...more
On the second episode of CMO Series REPRESENTS, we continue the conversation with leading women in professional services marketing. This week, we discuss the importance of bringing your authentic self to the workplace.
We’re...more
This Thanksgiving, Passle are celebrating and giving thanks to their CMO Series guests as they share their gratitude to the people in their lives that have helped them succeed in their legal marketing and business development...more
Marketing and BD professionals have a wealth of tools and channels at their fingertips to create and share valuable thought leadership with their intended audience.
But what is often missing is the structure, strategy and...more
Increasingly sophisticated CRM systems and data tools mean firms are now able to take a truly data-led approach to their marketing and business development activities. But with more data available than ever before, creating...more
We’re celebrating 50 episodes of the CMO Series podcast with a bumper edition featuring some of the key themes and conversations we’ve had with the world’s top legal Marketing and Business Development leaders over the past...more