How you categorize contacts in your CRM can play a big role in the success of email campaigns and general business development efforts. If you are hosting a private event in Scottsdale, Arizona or Atlanta, Georgia for a...more
Getting professionals to input or manage contacts in the CRM has always been a major goal and challenge for businesses. Firms have long struggled to convince users to consistently enter and maintain contact data. We think it...more
Are you considering a new CRM? Before you decide to purchase a new system, a better and more budget friendly option may be to update and improve your current system and more effectively utilize what you have....more
To improve CRM adoption and contact data sharing, regular reporting is a must. The right reports can provide the key information and value that CRM users expect and also drive their interest and buy-in....more
Welcome to our annual roundup of CLIENTSFirst Consulting’s top-performing posts of the year! The world of marketing technology is constantly evolving, with new trends, innovations and best practices emerging all the time....more
Chris Fritsch and Stefanie Marrone recently hosted a master class on tips and trends in marketing technology. They shared best practices for picking the right email marketing tool, how to redefine CRM adoption, the rise of...more
A staggering up to 70% of CRM and other technology implementations fail to meet expectations. The problem has more to do with people and process than technology. You often don’t get a second chance to get buy-in to the...more
On the 12th day of CRM Chris Kringle Fritsch explained to me the importance of content and email marketing!
Content marketing is so important for any firm of any size. This importance is amplified due to the pandemic and...more
On the 11th day of CRM Chris Kringle Fritsch told me some best practices to maintain our data quality!
After you have a CRM system implemented, how can you ensure that the data going in is clean, correct, and up...more
On the 10th day of CRM Chris Kringle Fritsch gave to me, different ways we can assess our bad data!
Assessing your data is always the first step in any data quality or CRM project. You should sit down and actually...more
On the ninth day of CRM Chris Kringle Fritsch explained to me, the actual costs of bad data quality!
What does bad data actually cost organizations and businesses? Chris Fritsch, of CLIENTSFirst Consulting, dives...more
On the eighth day of CRM Chris Kringle Fritsch told me, why we should focus on bad data quality!
Why should you care about fixing your bad data? Well, Chris Fritsch, of CLIENTSFirst Consulting, explains the...more
On the seventh day of CRM Chris Fritsch explained to me, what to do with alumni data!
Chris Fritsch, Founder & CRM Success Consultant for CLIENTSFirst Consulting, and Stefanie Marrone, the Social Media Butterfly,...more
On the sixth day of CRM Chris Fritsch told me, it’s time we redefine adoption!
CRM systems have been around for more than 20 years, and we’ve been talking about adoption since the beginning....more
On the fifth day of CRM, Chris Fritsch gave to me, the 5 golden A’s of CRM!
Sitting down and cleaning your data can be a very daunting task. So where do you start? Start with the five A’s of data quality....more
On the fourth day of CRM Chris Fritsch explained to me, four ways CRM has changed over the years!
CRM and the technology surrounding it have evolved a lot over the years. But where did CRM start, and where is it...more
On the third day of CRM Chris Kringle Fritsch informed me, 3 things CRM should do for me!
CRM can do a thousand things, literally. But how do you know what it should do for your business? The answer is simple, provide...more
On the second day of CRM Chris Kringle Fritsch told me, the origins of bad data!
With more than 20 years of CRM consulting experience, all of Chris Fritsch’s clients have at one time or another experienced problems with...more
On the first day of CRM, Chris “Kringle” Fritsch explained to me, how to measure CRM success!
CRM success is different for every firm. If you have a CRM system, success can and should be measured. Figuring out which...more
Over the more than 15 years we have spent working together with hundreds of top law firms on marketing technology selection and success, we have seen a number of changes, developments and trends in the industry.
This...more
When implementing a CRM, a number of challenges can arise that hinder its success. In fact, respected researchers suggest that up to 70% of CRM implementations may fail to meet expectations. ...more
When implementing a CRM, a number of challenges can arise that prevent CRM success. In fact, researchers say that up to 70% of CRM implementations may fail to meet expectations....more
In this spooky season of vampires, witches and scary clowns, we’d like to add one more to the mix – data quality nightmares – which can be more frightful than a marathon of Freddy Kreuger movies to some of us.
We...more
Bad CRM data can compound exponentially, impacting marketing and business development. It’s essential to understand the scope of your data problems and follow a plan for regular data cleaning....more
If you are a small or mid-sized law firm, being able to quickly pivot to prepare for or adjust to trends within the legal industry can give you an advantage over larger firms. To help guide you, here are four important trends...more