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Top Tips for Effective eMarketing & List Management

Being able to effectively communicate with clients and contacts over email has become a priority for many firms – especially now that that in-person live meetings and events are essentially dead for the foreseeable future. As...more

[Webinar] From Leads to Clients – Tactics, Tips & Technology to Convert Leads and Close Business Remotely During the COVID-19...

The COVID-19 pandemic has caused an unprecedented collective disruption to our financial, business, health and human condition – but it has also created opportunity for creativity, ingenuity and innovation, allowing us to...more

Marketing and Business Development Success in The New Normal - Part 2

While technology tools are incredibly valuable, they are only as good as the data they contain. Without good data quality you face a number of challenges including...more

Marketing and Business Development Success in TheNewNormal

As states across the country consider lifting restrictions and allowing business and other activities to resume, many businesses are anticipating what operations will look like in the weeks, months and even years to come....more

A Coordinated Response - Part 3: Leveraging CRM and Related Technology to Communicate During the COVID-19 Crisis

While CRM systems are essential to assist in communicating effectively and coordinating your responses and outreach during this crisis, there are also a number of other supporting technologies that you can invest in and...more

A Coordinated Response - Part 2: Leveraging CRM & Related Technology to Communicate during the COVID-19 Crisis

During challenging times like these, leveraging technology can help you to coordinate communication and business development efforts and more effectively engage with clients and prospects. With employees working remotely,...more

A Coordinated Response: Leveraging CRM and Related Technology to Communicate During the COVID-19 Crisis

The world is drastically different than it was just a few short weeks ago, forcing all of us to try to adjust to what is being called the #TheNewNormal – which we all know is anything but. While we can’t control the...more

Why Correct Contact Data Is Critical During the COVID-19 Crisis

As the COVID-19 situation is rapidly unfolding, it has never been more important to be able to effectively communicate and maintain relationships with your core constituencies – but this can be challenging. We are hearing...more

Getting the Job Done While Working from Home

Many businesspeople and professionals have an occasional work-from-home day. But working from home exclusively – and unexpectedly – takes things to a different level and can require some effort....more

Getting Engaged: Enticing Lawyers to Commit to Marketing Technology – Part 2

The Perfect Partner/Provider - The beauty of technology is that it can do so many things. The problem with technology is…it can do so many things. But for technology to succeed, it has to satisfy a need....more

Engagement: Getting Lawyers to Commit to Marketing Technology – Part 1

While it may seem shocking that more than half of marriages end in divorce, what may be a more interesting statistic is that even fewer technology implementations have a happy ending. In fact, according to respected...more

Moving Beyond Technology: CRM As A Strategy

The rapid pace of technology development can be dizzying. In the professional services arena, technology is accelerating change in every department and practice and affects almost all roles and responsibilities. In...more

Have a Very Merry Holiday Mailing List

A happy holiday season starts with a clean mailing list. Whether your firm sends holiday greetings electronically or mails traditional physical cards, so much effort goes into this annual ritual – from decisions around the...more

Architecting a Successful CRM Project

Building your own dream home is something that many people want to do someday. While the concept sounds lovely - having your perfect place with all of the features your heart desires - many people don’t contemplate that, like...more

CRM Buyers Beware: Some Assembly Required

Did you ever spend time researching and shopping for something you really wanted? You looked at it online – maybe even made a trip to a brick and mortar store – and then, once you concluded that it was exactly what you...more

The Dirty Data Domino Effect: Gaining the Upper Hand – Part 4

Here are a few more top tips to help you gain the upper hand with dirty data and prevent future contact collapses. ...more

The Dirty Data Domino Effect: Mastering the Game – Part 3

We could talk all day about the giant puzzle created by dirty data. But to master the data quality domino game, it’s more important to focus on stopping the data dominoes from falling and blocking future issues so you don’t...more

The Dirty Data Domino Effect: It’s Not Just a CRM Problem – Part 2

Bad data in professional services firms often transcends the CRM. Time and billing data can often be the worst. In many firms, the information in the financial systems is often entered haphazardly by assistants whose primary...more

The Dirty Data Domino Effect

The Data Quality Dilemma - Marketing and business development professionals spend a great deal of time carefully lining up plans to effectively communicate with key contacts. Like dominoes, we align our messages and...more

10 Success Tips for Managing Your eMarketing Lists

CRM is one of the best technology tools for effective eMarketing and communication with Clients and other contacts. But, as with other aspects of CRM, achieving the desired results often also requires putting effective...more

When Attorneys Ask, “What’s In It (CRM) For Me?”- Part 2: What They Need To Succeed

The team at CLIENTSFirst has helped hundreds of firms succeed with CRM. A key to that success for many firms involves getting attorneys to use the system or at least share their information. However, as mentioned in our last...more

When Attorneys Ask, “What’s In It (CRM) For Me?” – Part 1

Most law firms have a CRM system, but few can say that they are actually getting return on their CRM investment. How much value it provides in a law firm depends on attorney buy-in. If your firm wants to increase adoption,...more

Top Benefits of Outsourcing Marketing Technology Support – Part 2: Is Outsourcing Right for Your Firm?

Outsourcing some marketing functions, especially in areas that involve technologies to support marketing and business development, can solve a number of problems and provide important benefits for your firm and team. In our...more

Top Benefits of Outsourcing Marketing Technology Support – Part 1

Firm leaders are always looking for ways to make their organizations more efficient, reduce costs, improve business development effectiveness and enhance profitability. To help firms achieve all of these important goals,...more

The Top 10 Challenges to CRM Success and How to Avoid Them – Part 2

In our previous post, The Top 10 Challenges to CRM Success and How to Avoid Them – Part 1, we discussed the five challenges that are most often encountered when implementing a CRM. Here are five more that we typically see –...more

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