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Flying Too High? Microsoft’s Copilot Ads and the Limits of AI Marketing

AI might be transforming the workplace, but companies touting AI-powered tools should proceed with caution. In a recent decision, the National Advertising Division (“NAD”) reviewed Microsoft’s claims about its Microsoft 365...more

Arizona Court Rejects Armored Vehicle Manufacturer’s Advertising and Trademark Claims

A recent Arizona district court decision reminds brand owners that bold accusations of false association and deceptive branding can quickly fall apart in the absence of certain key facts. In Armored Group LLC v. Lutzker, the...more

Are Your Ads Sending the Wrong Message? Lessons from Total Wireless

The National Advertising Division (“NAD”) recently took Total Wireless, a prepaid brand under Verizon, to task for a TV commercial that blurred the lines between two separate offers, leaving consumers potentially confused....more

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