In October, the Brazilian Patent and Trademark Office (BPTO) announced a new interpretation regarding the registrability of advertising elements. This new approach adopts a less restrictive stance, paving the way for the...more
The Paris 2024 Olympic Games are about to begin, along with discussions around ambush marketing. Ambush marketing involves the opportunistic use of events to promote products and/or services without actually financially...more
7/12/2024
/ Advertising ,
Ambush Marketing ,
Brazil ,
Corporate Branding ,
Ethics ,
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Olympics ,
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