The following is a summary of the remarks made by Cristina Vessels at the ACCP Annual Conference held in Denver, Colorado, on October 17, 2023.
Understanding the legal requirements for different cause-related marketing...more
1/17/2024
/ Advertising ,
Charitable Donations ,
Charitable Organizations ,
Compliance ,
Donations ,
For-Profit Corporations ,
Fundraisers ,
Marketing ,
NAD ,
Nonprofits ,
Sweepstakes
Doing good doesn’t get old. But marketing leaders know that effective promotion of a company’s charitable giving requires a subtle combination of bedrock advertising principles with a few twists. It’s often here that...more