In the digital age, your website isn’t just a digital business card — it’s your virtual front door, your first impression, and often your most hardworking employee. While you’re focused on billable hours and case management,...more
4/7/2025
/ Analytics ,
Business Development ,
Client Services ,
Content Marketing ,
Content Strategy ,
Google ,
Law Practice Management ,
Marketing ,
Mobile Devices ,
SEO ,
Website Accessibility ,
Website Design
Let’s be honest — if you’re not tracking which marketing channels drive results for your law firm, you’re essentially throwing darts in the dark. Many legal marketers struggle to measure the effectiveness of their digital...more
What is Domain Authority?
One common question is, “How important is my law firm’s Domain Authority?” While it might seem like the definitive measure of a website’s SEO strength, that would be an oversimplification. Let’s...more
1/27/2025
/ Analytics ,
Best Practices ,
Content Marketing ,
Content Strategy ,
Domain Name Registration ,
Domain Names ,
Google ,
Keyword Search ,
Popular ,
Search Engines ,
Search Rankings ,
SEO ,
Websites
If you just spent any time preparing data presentations, then you know the importance of having access to your historical data. Perhaps you have it stored in a data warehouse or an Excel spreadsheet – the important thing is...more
A website is a law firm’s most important office location. Many things contribute to a website ranking well in the eyes of Google. One of those is page speed. The prevalence of mobile devices in today’s world emphasizes this...more
October 5, 2023 | Blog A good law firm’s marketing strategy has many aspects: content creation, keyword research, image sourcing, and social media. Creating these on a consistent basis will help your firm stand out from the...more
11/20/2023
/ Analytics ,
Business Development ,
Content Marketing ,
Content Strategy ,
Data Collection ,
Google ,
Keyword Search ,
Marketing ,
Performance Standards ,
Popular ,
Search Engines ,
Search Rankings ,
Search Results ,
SEO ,
Social Media
Through its enhanced measurement feature on Google Analytics 4 (G.A.4), Google is trying to make it easier for you to track things on your website. Think of this tool as “automatic” tracking of certain things: pageviews,...more
Why You Should Upgrade to Google Analytics 4 Google Analytics 4 (G.A.4.) has made waves since its launch, and Google has been nudging people to upgrade for the past two years. Why? Google is essentially making it mandatory to...more
6/28/2023
/ Analytics ,
Business Development ,
Content Marketing ,
Content Strategy ,
Data Privacy ,
General Data Protection Regulation (GDPR) ,
Google ,
IP Addresses ,
Marketing ,
Popular ,
State Privacy Laws
LISI’s Director of Technology + Operations Dan Martin and Director of Client Success + Marketing Taryn Elliott in this episode of “Ask Me Anything,” to discuss Google Analytics 4. They will cover topics like the differences...more
May 16, 2023 | Video Google will be shutting off Google Analytics Universal Analytics (U.A.) on July 1, 2023, which means you need to upgrade to Google Analytics 4 (G.A.4) as soon as possible. Have questions? We have the...more
Hey, podcast listeners. I am Taryn Elliott, director of client success and marketing at LISI, and this is LISI’s All the Things podcast. Team LISI is in the hot seat for this month’s episode of One More Thing. Robyn Addis,...more
1/6/2023
/ Analytics ,
California Consumer Privacy Act (CCPA) ,
CAN-SPAM Act ,
Content Marketing ,
Content Strategy ,
Data Privacy ,
Email ,
General Data Protection Regulation (GDPR) ,
Google ,
Legal Operations ,
Legal Technology ,
Marketing ,
Privacy Laws ,
Social Media ,
Website Design ,
Websites
We all know that you can’t track what you don’t measure. And you can’t judge the effectiveness of a marketing program without analytics. But with so much data available at our fingertips, it can be overwhelming trying to...more
Search Engine Optimization (S.E.O.) is a pillar of legal marketing in the digital age. Your firm website is the most valuable digital asset you have. Most searches today start with Google, and S.E.O. helps your website be...more
Your law firm website is your most important location: yes, more important than your downtown big city office. Why? Because anyone can access your website from anywhere. According to statists(1) 6.25 million people have...more
There are a lot of acronyms in legal marketing these days. Some are more important than others. Search Engine Optimization (SEO) is a pillar of marketing speak these days and is extremely important to your business. In a...more
Finally, it’s spring! The light of day lingers past dinnertime. The sweet smell of flower blossoms float in the warm air through windows, now open. I cringe at the thought of all the dust and dirt drifting into my house and...more
4/7/2022
/ Analytics ,
Business Development ,
Content Strategy ,
Disclaimers ,
Domain Names ,
Law Firm Ownership ,
LinkedIn ,
Marketing ,
Popular ,
Search Engines ,
SEO ,
Social Media ,
Website Design ,
Websites