Your law firm’s homepage is like a handshake — it sets the tone for every subsequent interaction. Visitors decide in seconds if they trust your firm enough to take the next step. Great news: you can create a powerful homepage...more
In the digital age, your website isn’t just a digital business card — it’s your virtual front door, your first impression, and often your most hardworking employee. While you’re focused on billable hours and case management,...more
4/7/2025
/ Analytics ,
Business Development ,
Client Services ,
Content Marketing ,
Content Strategy ,
Google ,
Law Practice Management ,
Marketing ,
Mobile Devices ,
SEO ,
Website Accessibility ,
Website Design
Let’s be honest — if you’re not tracking which marketing channels drive results for your law firm, you’re essentially throwing darts in the dark. Many legal marketers struggle to measure the effectiveness of their digital...more
What is Domain Authority?
One common question is, “How important is my law firm’s Domain Authority?” While it might seem like the definitive measure of a website’s SEO strength, that would be an oversimplification. Let’s...more
1/27/2025
/ Analytics ,
Best Practices ,
Content Marketing ,
Content Strategy ,
Domain Name Registration ,
Domain Names ,
Google ,
Keyword Search ,
Popular ,
Search Engines ,
Search Rankings ,
SEO ,
Websites
July 30, 2024 | Blog Apple’s recent announcement about Apple Maps’ availability on the web has the potential to impact your law firm’s local SEO significantly. This guide will help you understand how to use Apple Business...more
Introduction to Google Search Quality Rating Guidelines -
Google’s Search Quality Rating Guidelines are a set of criteria used to evaluate the quality of web pages and ensure that users find the most relevant and trustworthy...more
8/13/2024
/ Algorithms ,
Business Development ,
Content Marketing ,
Content Strategy ,
Google ,
Keyword Search ,
Popular ,
Search Engines ,
Search Rankings ,
User-Generated Content ,
Websites
Social media has become a social norm. According to Statista there are over 5 billion social media users. In 2023 alone, users spent 151 minutes on average on social media on a daily basis, nearly 2.5 hours of time scrolling...more
6/18/2024
/ Business Development ,
Business Strategies ,
Content Marketing ,
Content Strategy ,
Keyword Search ,
LinkedIn ,
Logos ,
Marketing ,
Personal Brands ,
Popular ,
Social Media
A website is a law firm’s most important office location. Many things contribute to a website ranking well in the eyes of Google. One of those is page speed. The prevalence of mobile devices in today’s world emphasizes this...more
Since ChatGPT can pass the bar exam, are the robots coming for our jobs?
We don’t think so. But A.I. is already changing the practice of law, and it will continue to do so. Rather than hiding from that reality, let’s...more
Every day, thousands of people are turning to podcasting as a way to grow their businesses, make new connections, and gain exposure. A recent survey by Techsurvey found that 33% of Americans are listening to podcasts at least...more
11/22/2023
/ Advertising ,
Audio Recording ,
Blogs ,
Business Development ,
Content Marketing ,
Content Strategy ,
Domain Names ,
Hashtags ,
Interviews ,
Keyword Search ,
Marketing ,
Online Videos ,
Podcasts ,
Roundtable ,
Search Rankings ,
SEO ,
Social Media ,
Virtual Meetings
October 5, 2023 | Blog A good law firm’s marketing strategy has many aspects: content creation, keyword research, image sourcing, and social media. Creating these on a consistent basis will help your firm stand out from the...more
11/20/2023
/ Analytics ,
Business Development ,
Content Marketing ,
Content Strategy ,
Data Collection ,
Google ,
Keyword Search ,
Marketing ,
Performance Standards ,
Popular ,
Search Engines ,
Search Rankings ,
Search Results ,
SEO ,
Social Media
Through its enhanced measurement feature on Google Analytics 4 (G.A.4), Google is trying to make it easier for you to track things on your website. Think of this tool as “automatic” tracking of certain things: pageviews,...more
Why You Should Upgrade to Google Analytics 4 Google Analytics 4 (G.A.4.) has made waves since its launch, and Google has been nudging people to upgrade for the past two years. Why? Google is essentially making it mandatory to...more
6/28/2023
/ Analytics ,
Business Development ,
Content Marketing ,
Content Strategy ,
Data Privacy ,
General Data Protection Regulation (GDPR) ,
Google ,
IP Addresses ,
Marketing ,
Popular ,
State Privacy Laws
We’ve written about S.E.O. before, from getting started to structured data, and we will write about it again. S.E.O. is a big topic and it’s changing all the time. So, how are you supposed to digest all this S.E.O....more
5/8/2023
/ Best Practices ,
Business Development ,
Content Marketing ,
Content Strategy ,
Google ,
Marketing ,
Online Videos ,
Popular ,
Search Engines ,
SEO ,
Social Media ,
Websites
Podcasts have been exploding in popularity over the last few years — and law firms are starting to see the value in adding podcasts to their marketing mix. LISI’s Director of Client Success and Marketing, Taryn Elliott, and...more
Hey, podcast listeners. I am Taryn Elliott, director of client success and marketing at LISI, and this is LISI’s All the Things podcast. Team LISI is in the hot seat for this month’s episode of One More Thing. Robyn Addis,...more
1/6/2023
/ Analytics ,
California Consumer Privacy Act (CCPA) ,
CAN-SPAM Act ,
Content Marketing ,
Content Strategy ,
Data Privacy ,
Email ,
General Data Protection Regulation (GDPR) ,
Google ,
Legal Operations ,
Legal Technology ,
Marketing ,
Privacy Laws ,
Social Media ,
Website Design ,
Websites
It is 2022, let the robots do it!
Part of creating efficiencies in your marketing department is selecting and utilizing the right tools to streamline your law firm’s marketing and business development operations...more
Below are some of the best features you can leverage for your law firm to get more real estate on a Google search result (SERP). More real estate can equal more impressions and more potential clients visiting your site....more
10/11/2022
/ Blogging Platforms ,
Blogs ,
Content Strategy ,
Events ,
Google ,
Marketing ,
Online Videos ,
Search Engines ,
SEO ,
Social Media ,
Source Code ,
Web Developers ,
Webinars ,
Websites
Search Engine Optimization (S.E.O.) is a pillar of legal marketing in the digital age. Your firm website is the most valuable digital asset you have. Most searches today start with Google, and S.E.O. helps your website be...more
There are a lot of acronyms in legal marketing these days. Some are more important than others. Search Engine Optimization (SEO) is a pillar of marketing speak these days and is extremely important to your business. In a...more
Finally, it’s spring! The light of day lingers past dinnertime. The sweet smell of flower blossoms float in the warm air through windows, now open. I cringe at the thought of all the dust and dirt drifting into my house and...more
4/7/2022
/ Analytics ,
Business Development ,
Content Strategy ,
Disclaimers ,
Domain Names ,
Law Firm Ownership ,
LinkedIn ,
Marketing ,
Popular ,
Search Engines ,
SEO ,
Social Media ,
Website Design ,
Websites