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Ask Me Anything: MarTech for Law Firms

It is 2022, let the robots do it! Part of creating efficiencies in your marketing department is selecting and utilizing the right tools to streamline your law firm’s marketing and business development operations...more

5 Ways to Improve Law Firm S.E.O. Leveraging Structured Data

Below are some of the best features you can leverage for your law firm to get more real estate on a Google search result (SERP). More real estate can equal more impressions and more potential clients visiting your site....more

LISI's Ask Me Anything | Law Firm Marketing Analytics [Video]

We all know that you can’t track what you don’t measure. And you can’t judge the effectiveness of a marketing program without analytics. But with so much data available at our fingertips, it can be overwhelming trying to...more

Law Firm S.E.O: Building a Base that Expands Your Reach

Search Engine Optimization (S.E.O.) is a pillar of legal marketing in the digital age. Your firm website is the most valuable digital asset you have. Most searches today start with Google, and S.E.O. helps your website be...more

How to Install Google Analytics 4 for Your Law Firm

Your law firm website is your most important location: yes, more important than your downtown big city office. Why? Because anyone can access your website from anywhere. According to statists(1) 6.25 million people have...more

5 Steps to Get Started with Search Engine Optimization

There are a lot of acronyms in legal marketing these days. Some are more important than others. Search Engine Optimization (SEO) is a pillar of marketing speak these days and is extremely important to your business. In a...more

Updated for 2022: 15 Steps for Spring Cleaning Your Law Firm’s Website

Finally, it’s spring! The light of day lingers past dinnertime. The sweet smell of flower blossoms float in the warm air through windows, now open. I cringe at the thought of all the dust and dirt drifting into my house and...more

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