Let’s be honest — if you’re not tracking which marketing channels drive results for your law firm, you’re essentially throwing darts in the dark. Many legal marketers struggle to measure the effectiveness of their digital...more
What is Domain Authority?
One common question is, “How important is my law firm’s Domain Authority?” While it might seem like the definitive measure of a website’s SEO strength, that would be an oversimplification. Let’s...more
1/27/2025
/ Analytics ,
Best Practices ,
Content Marketing ,
Content Strategy ,
Domain Name Registration ,
Domain Names ,
Google ,
Keyword Search ,
Popular ,
Search Engines ,
Search Rankings ,
SEO ,
Websites
Key Insights for Law Firms Adapting to New Search Trends -
In October 2024, OpenAI unveiled SearchGPT to the public, a new AI-powered search engine designed to integrate seamlessly into ChatGPT and bring a fresh approach to...more
July 30, 2024 | Blog Apple’s recent announcement about Apple Maps’ availability on the web has the potential to impact your law firm’s local SEO significantly. This guide will help you understand how to use Apple Business...more
Introduction to Google Search Quality Rating Guidelines -
Google’s Search Quality Rating Guidelines are a set of criteria used to evaluate the quality of web pages and ensure that users find the most relevant and trustworthy...more
8/13/2024
/ Algorithms ,
Business Development ,
Content Marketing ,
Content Strategy ,
Google ,
Keyword Search ,
Popular ,
Search Engines ,
Search Rankings ,
User-Generated Content ,
Websites
If you just spent any time preparing data presentations, then you know the importance of having access to your historical data. Perhaps you have it stored in a data warehouse or an Excel spreadsheet – the important thing is...more
Social media has become a social norm. According to Statista there are over 5 billion social media users. In 2023 alone, users spent 151 minutes on average on social media on a daily basis, nearly 2.5 hours of time scrolling...more
6/18/2024
/ Business Development ,
Business Strategies ,
Content Marketing ,
Content Strategy ,
Keyword Search ,
LinkedIn ,
Logos ,
Marketing ,
Personal Brands ,
Popular ,
Social Media
October 5, 2023 | Blog A good law firm’s marketing strategy has many aspects: content creation, keyword research, image sourcing, and social media. Creating these on a consistent basis will help your firm stand out from the...more
11/20/2023
/ Analytics ,
Business Development ,
Content Marketing ,
Content Strategy ,
Data Collection ,
Google ,
Keyword Search ,
Marketing ,
Performance Standards ,
Popular ,
Search Engines ,
Search Rankings ,
Search Results ,
SEO ,
Social Media
Why You Should Upgrade to Google Analytics 4 Google Analytics 4 (G.A.4.) has made waves since its launch, and Google has been nudging people to upgrade for the past two years. Why? Google is essentially making it mandatory to...more
6/28/2023
/ Analytics ,
Business Development ,
Content Marketing ,
Content Strategy ,
Data Privacy ,
General Data Protection Regulation (GDPR) ,
Google ,
IP Addresses ,
Marketing ,
Popular ,
State Privacy Laws
We’ve written about S.E.O. before, from getting started to structured data, and we will write about it again. S.E.O. is a big topic and it’s changing all the time. So, how are you supposed to digest all this S.E.O....more
5/8/2023
/ Best Practices ,
Business Development ,
Content Marketing ,
Content Strategy ,
Google ,
Marketing ,
Online Videos ,
Popular ,
Search Engines ,
SEO ,
Social Media ,
Websites
Finally, it’s spring! The light of day lingers past dinnertime. The sweet smell of flower blossoms float in the warm air through windows, now open. I cringe at the thought of all the dust and dirt drifting into my house and...more
4/7/2022
/ Analytics ,
Business Development ,
Content Strategy ,
Disclaimers ,
Domain Names ,
Law Firm Ownership ,
LinkedIn ,
Marketing ,
Popular ,
Search Engines ,
SEO ,
Social Media ,
Website Design ,
Websites