What is Domain Authority?
One common question is, “How important is my law firm’s Domain Authority?” While it might seem like the definitive measure of a website’s SEO strength, that would be an oversimplification. Let’s...more
1/27/2025
/ Analytics ,
Best Practices ,
Content Marketing ,
Content Strategy ,
Domain Name Registration ,
Domain Names ,
Google ,
Keyword Search ,
Popular ,
Search Engines ,
Search Rankings ,
SEO ,
Websites
Key Insights for Law Firms Adapting to New Search Trends -
In October 2024, OpenAI unveiled SearchGPT to the public, a new AI-powered search engine designed to integrate seamlessly into ChatGPT and bring a fresh approach to...more
This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote workforce) often turned...more
9/26/2024
/ Advertising ,
Algorithms ,
Artificial Intelligence ,
Automation Systems ,
Business Development ,
Google ,
Keyword Search ,
Machine Learning ,
Marketing ,
Mobile Devices ,
Pay-Per-Click ,
Search Engines ,
Search Rankings ,
SEO ,
Websites
Introduction to Google Search Quality Rating Guidelines -
Google’s Search Quality Rating Guidelines are a set of criteria used to evaluate the quality of web pages and ensure that users find the most relevant and trustworthy...more
8/13/2024
/ Algorithms ,
Business Development ,
Content Marketing ,
Content Strategy ,
Google ,
Keyword Search ,
Popular ,
Search Engines ,
Search Rankings ,
User-Generated Content ,
Websites
We always say that your law firm website is your most important office location. While that still rings true, ensuring your actual office locations are listed correctly across the Internet is an important part of local search...more
5/14/2024
/ Business Development ,
Google ,
Information Management ,
Internet ,
Marketing ,
Mobile Apps ,
Mobile Devices ,
Online Reviews ,
Ratings ,
Search Engines ,
SEO ,
Smartphones ,
Websites
October 5, 2023 | Blog A good law firm’s marketing strategy has many aspects: content creation, keyword research, image sourcing, and social media. Creating these on a consistent basis will help your firm stand out from the...more
11/20/2023
/ Analytics ,
Business Development ,
Content Marketing ,
Content Strategy ,
Data Collection ,
Google ,
Keyword Search ,
Marketing ,
Performance Standards ,
Popular ,
Search Engines ,
Search Rankings ,
Search Results ,
SEO ,
Social Media
We’ve written about S.E.O. before, from getting started to structured data, and we will write about it again. S.E.O. is a big topic and it’s changing all the time. So, how are you supposed to digest all this S.E.O....more
5/8/2023
/ Best Practices ,
Business Development ,
Content Marketing ,
Content Strategy ,
Google ,
Marketing ,
Online Videos ,
Popular ,
Search Engines ,
SEO ,
Social Media ,
Websites
Below are some of the best features you can leverage for your law firm to get more real estate on a Google search result (SERP). More real estate can equal more impressions and more potential clients visiting your site....more
10/11/2022
/ Blogging Platforms ,
Blogs ,
Content Strategy ,
Events ,
Google ,
Marketing ,
Online Videos ,
Search Engines ,
SEO ,
Social Media ,
Source Code ,
Web Developers ,
Webinars ,
Websites
There are a lot of acronyms in legal marketing these days. Some are more important than others. Search Engine Optimization (SEO) is a pillar of marketing speak these days and is extremely important to your business. In a...more
Finally, it’s spring! The light of day lingers past dinnertime. The sweet smell of flower blossoms float in the warm air through windows, now open. I cringe at the thought of all the dust and dirt drifting into my house and...more
4/7/2022
/ Analytics ,
Business Development ,
Content Strategy ,
Disclaimers ,
Domain Names ,
Law Firm Ownership ,
LinkedIn ,
Marketing ,
Popular ,
Search Engines ,
SEO ,
Social Media ,
Website Design ,
Websites