What is Domain Authority?
One common question is, “How important is my law firm’s Domain Authority?” While it might seem like the definitive measure of a website’s SEO strength, that would be an oversimplification. Let’s...more
1/27/2025
/ Analytics ,
Best Practices ,
Content Marketing ,
Content Strategy ,
Domain Name Registration ,
Domain Names ,
Google ,
Keyword Search ,
Popular ,
Search Engines ,
Search Rankings ,
SEO ,
Websites
This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote workforce) often turned...more
9/26/2024
/ Advertising ,
Algorithms ,
Artificial Intelligence ,
Automation Systems ,
Business Development ,
Google ,
Keyword Search ,
Machine Learning ,
Marketing ,
Mobile Devices ,
Pay-Per-Click ,
Search Engines ,
Search Rankings ,
SEO ,
Websites
Introduction to Google Search Quality Rating Guidelines -
Google’s Search Quality Rating Guidelines are a set of criteria used to evaluate the quality of web pages and ensure that users find the most relevant and trustworthy...more
8/13/2024
/ Algorithms ,
Business Development ,
Content Marketing ,
Content Strategy ,
Google ,
Keyword Search ,
Popular ,
Search Engines ,
Search Rankings ,
User-Generated Content ,
Websites
A website is a law firm’s most important office location. Many things contribute to a website ranking well in the eyes of Google. One of those is page speed. The prevalence of mobile devices in today’s world emphasizes this...more
Every day, thousands of people are turning to podcasting as a way to grow their businesses, make new connections, and gain exposure. A recent survey by Techsurvey found that 33% of Americans are listening to podcasts at least...more
11/22/2023
/ Advertising ,
Audio Recording ,
Blogs ,
Business Development ,
Content Marketing ,
Content Strategy ,
Domain Names ,
Hashtags ,
Interviews ,
Keyword Search ,
Marketing ,
Online Videos ,
Podcasts ,
Roundtable ,
Search Rankings ,
SEO ,
Social Media ,
Virtual Meetings
October 5, 2023 | Blog A good law firm’s marketing strategy has many aspects: content creation, keyword research, image sourcing, and social media. Creating these on a consistent basis will help your firm stand out from the...more
11/20/2023
/ Analytics ,
Business Development ,
Content Marketing ,
Content Strategy ,
Data Collection ,
Google ,
Keyword Search ,
Marketing ,
Performance Standards ,
Popular ,
Search Engines ,
Search Rankings ,
Search Results ,
SEO ,
Social Media