Let’s be honest — if you’re not tracking which marketing channels drive results for your law firm, you’re essentially throwing darts in the dark. Many legal marketers struggle to measure the effectiveness of their digital...more
Social media has become a social norm. According to Statista there are over 5 billion social media users. In 2023 alone, users spent 151 minutes on average on social media on a daily basis, nearly 2.5 hours of time scrolling...more
6/18/2024
/ Business Development ,
Business Strategies ,
Content Marketing ,
Content Strategy ,
Keyword Search ,
LinkedIn ,
Logos ,
Marketing ,
Personal Brands ,
Popular ,
Social Media
Every day, thousands of people are turning to podcasting as a way to grow their businesses, make new connections, and gain exposure. A recent survey by Techsurvey found that 33% of Americans are listening to podcasts at least...more
11/22/2023
/ Advertising ,
Audio Recording ,
Blogs ,
Business Development ,
Content Marketing ,
Content Strategy ,
Domain Names ,
Hashtags ,
Interviews ,
Keyword Search ,
Marketing ,
Online Videos ,
Podcasts ,
Roundtable ,
Search Rankings ,
SEO ,
Social Media ,
Virtual Meetings
October 5, 2023 | Blog A good law firm’s marketing strategy has many aspects: content creation, keyword research, image sourcing, and social media. Creating these on a consistent basis will help your firm stand out from the...more
11/20/2023
/ Analytics ,
Business Development ,
Content Marketing ,
Content Strategy ,
Data Collection ,
Google ,
Keyword Search ,
Marketing ,
Performance Standards ,
Popular ,
Search Engines ,
Search Rankings ,
Search Results ,
SEO ,
Social Media
We’ve written about S.E.O. before, from getting started to structured data, and we will write about it again. S.E.O. is a big topic and it’s changing all the time. So, how are you supposed to digest all this S.E.O....more
5/8/2023
/ Best Practices ,
Business Development ,
Content Marketing ,
Content Strategy ,
Google ,
Marketing ,
Online Videos ,
Popular ,
Search Engines ,
SEO ,
Social Media ,
Websites
Hey, podcast listeners. I am Taryn Elliott, director of client success and marketing at LISI, and this is LISI’s All the Things podcast. Team LISI is in the hot seat for this month’s episode of One More Thing. Robyn Addis,...more
1/6/2023
/ Analytics ,
California Consumer Privacy Act (CCPA) ,
CAN-SPAM Act ,
Content Marketing ,
Content Strategy ,
Data Privacy ,
Email ,
General Data Protection Regulation (GDPR) ,
Google ,
Legal Operations ,
Legal Technology ,
Marketing ,
Privacy Laws ,
Social Media ,
Website Design ,
Websites
Below are some of the best features you can leverage for your law firm to get more real estate on a Google search result (SERP). More real estate can equal more impressions and more potential clients visiting your site....more
10/11/2022
/ Blogging Platforms ,
Blogs ,
Content Strategy ,
Events ,
Google ,
Marketing ,
Online Videos ,
Search Engines ,
SEO ,
Social Media ,
Source Code ,
Web Developers ,
Webinars ,
Websites
Finally, it’s spring! The light of day lingers past dinnertime. The sweet smell of flower blossoms float in the warm air through windows, now open. I cringe at the thought of all the dust and dirt drifting into my house and...more
4/7/2022
/ Analytics ,
Business Development ,
Content Strategy ,
Disclaimers ,
Domain Names ,
Law Firm Ownership ,
LinkedIn ,
Marketing ,
Popular ,
Search Engines ,
SEO ,
Social Media ,
Website Design ,
Websites