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Clear Audio, Clear Message: Why Sound Quality Matters for Your Law Firm

If you’re diving into video, webinars, or podcasting, you’ve likely wondered: Does audio quality really matter that much? Yes — it does....more

Instantly Improve Your Video Content — No Fancy Equipment Needed

Does your Zoom setup scream “ghost story hour” instead of “trusted legal advisor”? You’re not alone. Many lawyers and legal marketers struggle with looking professional on camera. But the good news? You don’t need a tech...more

It’s Time You Start Using UTM Parameters to Track Marketing Channel Performance

Let’s be honest — if you’re not tracking which marketing channels drive results for your law firm, you’re essentially throwing darts in the dark. Many legal marketers struggle to measure the effectiveness of their digital...more

Ask Me Anything | Google Analytics 4

LISI’s Director of Technology + Operations Dan Martin and Director of Client Success + Marketing Taryn Elliott in this episode of “Ask Me Anything,” to discuss Google Analytics 4. They will cover topics like the differences...more

5 Ways to Improve Law Firm S.E.O. Leveraging Structured Data

Below are some of the best features you can leverage for your law firm to get more real estate on a Google search result (SERP). More real estate can equal more impressions and more potential clients visiting your site....more

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