Does your Zoom setup scream “ghost story hour” instead of “trusted legal advisor”?
You’re not alone. Many lawyers and legal marketers struggle with looking professional on camera. But the good news? You don’t need a tech...more
What is Domain Authority?
One common question is, “How important is my law firm’s Domain Authority?” While it might seem like the definitive measure of a website’s SEO strength, that would be an oversimplification. Let’s...more
1/27/2025
/ Analytics ,
Best Practices ,
Content Marketing ,
Content Strategy ,
Domain Name Registration ,
Domain Names ,
Google ,
Keyword Search ,
Popular ,
Search Engines ,
Search Rankings ,
SEO ,
Websites
This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote workforce) often turned...more
9/26/2024
/ Advertising ,
Algorithms ,
Artificial Intelligence ,
Automation Systems ,
Business Development ,
Google ,
Keyword Search ,
Machine Learning ,
Marketing ,
Mobile Devices ,
Pay-Per-Click ,
Search Engines ,
Search Rankings ,
SEO ,
Websites
July 30, 2024 | Blog Apple’s recent announcement about Apple Maps’ availability on the web has the potential to impact your law firm’s local SEO significantly. This guide will help you understand how to use Apple Business...more
Introduction to Google Search Quality Rating Guidelines -
Google’s Search Quality Rating Guidelines are a set of criteria used to evaluate the quality of web pages and ensure that users find the most relevant and trustworthy...more
8/13/2024
/ Algorithms ,
Business Development ,
Content Marketing ,
Content Strategy ,
Google ,
Keyword Search ,
Popular ,
Search Engines ,
Search Rankings ,
User-Generated Content ,
Websites
We always say that your law firm website is your most important office location. While that still rings true, ensuring your actual office locations are listed correctly across the Internet is an important part of local search...more
5/14/2024
/ Business Development ,
Google ,
Information Management ,
Internet ,
Marketing ,
Mobile Apps ,
Mobile Devices ,
Online Reviews ,
Ratings ,
Search Engines ,
SEO ,
Smartphones ,
Websites
A website is a law firm’s most important office location. Many things contribute to a website ranking well in the eyes of Google. One of those is page speed. The prevalence of mobile devices in today’s world emphasizes this...more
Through its enhanced measurement feature on Google Analytics 4 (G.A.4), Google is trying to make it easier for you to track things on your website. Think of this tool as “automatic” tracking of certain things: pageviews,...more
We’ve written about S.E.O. before, from getting started to structured data, and we will write about it again. S.E.O. is a big topic and it’s changing all the time. So, how are you supposed to digest all this S.E.O....more
5/8/2023
/ Best Practices ,
Business Development ,
Content Marketing ,
Content Strategy ,
Google ,
Marketing ,
Online Videos ,
Popular ,
Search Engines ,
SEO ,
Social Media ,
Websites
Have you heard about ChatGPT, the A.I. tool that will replace all writers and content creators? ChatGPT is a real tool that may help with content creation, but it is not a replacement for human writers...more
2/3/2023
/ Artificial Intelligence ,
Automation Systems ,
Bots ,
Content Marketing ,
Content Publishing ,
Google ,
Internet ,
Robotics ,
Software ,
Technology ,
Websites
Hey, podcast listeners. I am Taryn Elliott, director of client success and marketing at LISI, and this is LISI’s All the Things podcast. Team LISI is in the hot seat for this month’s episode of One More Thing. Robyn Addis,...more
1/6/2023
/ Analytics ,
California Consumer Privacy Act (CCPA) ,
CAN-SPAM Act ,
Content Marketing ,
Content Strategy ,
Data Privacy ,
Email ,
General Data Protection Regulation (GDPR) ,
Google ,
Legal Operations ,
Legal Technology ,
Marketing ,
Privacy Laws ,
Social Media ,
Website Design ,
Websites
Below are some of the best features you can leverage for your law firm to get more real estate on a Google search result (SERP). More real estate can equal more impressions and more potential clients visiting your site....more
10/11/2022
/ Blogging Platforms ,
Blogs ,
Content Strategy ,
Events ,
Google ,
Marketing ,
Online Videos ,
Search Engines ,
SEO ,
Social Media ,
Source Code ,
Web Developers ,
Webinars ,
Websites
Your law firm website is your most important location: yes, more important than your downtown big city office. Why? Because anyone can access your website from anywhere. According to statists(1) 6.25 million people have...more
There are a lot of acronyms in legal marketing these days. Some are more important than others. Search Engine Optimization (SEO) is a pillar of marketing speak these days and is extremely important to your business. In a...more
Finally, it’s spring! The light of day lingers past dinnertime. The sweet smell of flower blossoms float in the warm air through windows, now open. I cringe at the thought of all the dust and dirt drifting into my house and...more
4/7/2022
/ Analytics ,
Business Development ,
Content Strategy ,
Disclaimers ,
Domain Names ,
Law Firm Ownership ,
LinkedIn ,
Marketing ,
Popular ,
Search Engines ,
SEO ,
Social Media ,
Website Design ,
Websites