College sports are undergoing a seismic shift as commercial activity accelerates and athlete compensation evolves. With the approval of the House vs. NCAA settlement and a surge in private investment, the traditional model of...more
Following the House v. NCAA settlement, which provides for backpay and permits revenue sharing with student athletes, Division I colleges and universities are grappling with regulatory, compliance, and financial challenges...more
Technological advances and changes prompted by COVID-19 have driven an evolution in sports sponsorship agreements, from traditional advertising to a digital-heavy and more accessible sponsorship environment. But with those...more
5/2/2023
/ Artists ,
Athletes ,
Celebrity Endorsements ,
College Athletes ,
Cryptocurrency ,
Endorsements ,
Intellectual Property Protection ,
Name and Likeness ,
NCAA ,
Non-Fungible Tokens (NFTs) ,
Right of Publicity ,
Sponsorship Agreements ,
Sports
Now that student athletes can engage in contracts for compensation in exchange for use of their name, image, and likeness (NIL), the commercial possibilities abound. However, given the variations among the laws in each state,...more