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It’s Not Easy Being Green: Fashion Companies Need To Be Careful Making Sustainability and Green Claims Without Substantiation

In an attempt to align with their clients' values, fashion companies have tried to manufacture and produce clothing that is ethically made and sustainable. Both the US and the EU have started to monitor such claims and...more

Glue Manufacturing Company Caught in a Sticky Situation: $1.2M Fine for False “Made in USA” Product Labels

The Federal Trade Commission (FTC) issued a $1.2 million fine against glue manufacturing company, Chemence, Inc. for violating a 2016 consent order requiring the company to qualify its “Made in USA” claims in its promotional...more

Class Action Targeting ‘Recyclable’ Claims Used in Connection With Single-Serve Coffee Pods Moves Forward

In September 2018, a consumer filed a putative class action in California against Keurig Green Mountain, Inc. The consumer alleged that the company is participating in deceptive business practices by marketing,...more

NAD Announces New Fast Track Challenge Process

The BBB National Programs’ National Advertising Division (NAD) announced April 2, 2020, that it has launched a new fast-track challenge process called the Fast-Track SWIFT (short of Single Well-Defined Issue Fast Track)...more

Why Comparative Safety Claims Can be Dangerous for Brands

Comparative safety claims can be a powerful advertising tool, especially when regarding products consumers cannot test themselves. For this reason, it is imperative that these claims are made with sound proof. ...more

FTC Investigates Financial Products Review Site

As comparison sites become more popular, the fine print becomes increasingly important for both consumers and companies. As one recent US Federal Trade Commission (FTC) settlement reminds us, companies that want to boast...more

FTC Looks to the Public for Changes to the Endorsement Guides

The Federal Trade Commission announced on February 12, 2020, that it will seek public comment on issues related to the Endorsement Guide, formally known as the Guides Concerning the Use of Endorsements and Testimonials in...more

Is Your Content in Compliance? New YouTube Standards Highlight COPPA Regulations

The FTC filed a lawsuit against YouTube, alleging that the company illegally collected personal information from children in violation of COPPA. In September, the FTC and New York Attorney General announced a settlement. As...more

To Repair or Not to Repair Electronic Devices? More Right to Repair Laws on the Horizon

Right to repair laws have come in and out of the public eye over the last decade. While many of the earliest laws covered only specific industries, such as the automotive and farm equipment industries, many states are looking...more

FTC Sharpens Focus on Textile Rules for Manufacturers

A US-based manufacturer was recently investigated by the Federal Trade Commission after improperly labeling country-of-origin information that violated the Textile Products Identification Act and Textile Rules....more

New Guidelines Cement FTC’s Strong Influence Over Influencer Marketing

The Federal Trade Commission (FTC) this month issued new guidance on the use of social media influencers in marketing campaigns. And though it breaks little new ground, the guidance provides perhaps the clearest examples yet...more

FTC Brings Action Against Match.com for Using Romance Scammers to Obtain Subscription Purchases

The Federal Trade Commission (FTC) recently filed a complaint against Match.com (Match) in the US District Court for the Northern District of Texas alleging that the dating website allowed fake accounts to lure consumers into...more

FTC Considers Changes to Automatic Renewal Rules

The US Federal Trade Commission is considering changes to the rules governing negative option offers, including automatic renewals. A “negative option” is an offer for goods or services in which a consumer’s inaction...more

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